Woocommerce How To Change Email Color

WooCommerce: How to Change Email Colors and Brand Like a Pro (Even if You’re a Beginner!)

WooCommerce sends a lot of emails – order confirmations, password resets, shipping updates… you name it! These emails are valuable touchpoints with your customers, so making them visually appealing and consistent with your brand is crucial. A default WooCommerce email might be functional, but it probably doesn’t scream *your* brand. One of the easiest ways to improve this is by changing the email colors.

This guide will walk you through changing your WooCommerce email colors, even if you’re just starting out with WordPress and WooCommerce. We’ll avoid complicated code as much as possible, focusing on user-friendly methods.

Why Bother Changing WooCommerce Email Colors?

Think about it: a customer just placed an order on your site. They’re excited! Then they receive a plain, generic-looking email. It doesn’t exactly reinforce their positive experience, does it? Here’s why customizing your email colors (and overall design) is important:

Brand Recognition: Using your brand colors reinforces your identity and helps customers remember you. If your website uses a specific shade of blue and a particular font, your emails should reflect that.
Professionalism: A well-designed email looks more professional and trustworthy. This builds confidence in your brand. Imagine receiving a poorly designed email from what you thought was a reputable company – wouldn’t you hesitate?
Improved Customer Experience: A visually appealing email is simply nicer to look at. It shows you care about the details and enhances the overall customer experience. A thoughtfully designed email can contribute to customer satisfaction.
Reduced Confusion: Consistent branding across all touchpoints, including email, helps reduce customer confusion and ensures they immediately recognize your business.

The Easiest Way: WooCommerce Customizer

The simplest way to change your WooCommerce email colors is directly within the WordPress Customizer. This is a visual interface, so you can see your changes in real-time before you save them.

1. Access the WordPress Customizer: In your WordPress dashboard, go to Appearance -> Customize.

2. Find the WooCommerce Section: Within the Customizer, look for the “WooCommerce” section.

3. Click on “Emails”: Inside the WooCommerce section, you’ll find an “Emails” tab.

4. Customize Your Colors! Here, you’ll usually find options for:

Base Color: This is the primary color used throughout the email template.
Background Color: The background color of the entire email.
Body Text Color: The color of the main text content in your email.
Header Text Color: Color for the email header text.
Accent Color: Used for buttons, links, and other highlights.

Example:

Let’s say your brand colors are:

Primary (Base) color: #29ABE2 (a light blue)
Background color: #F5F5F5 (a light gray)
Text color: #333333 (a dark gray)
Accent color: #FF6600 (orange)

You would simply input these hex codes into the corresponding color pickers in the WooCommerce Emails customizer settings.

Level Up: Using a Theme with Enhanced WooCommerce Email Customization

Some premium WordPress themes come with built-in WooCommerce email customization options that go beyond the basic color settings. These themes might allow you to:

Change font families: Match the font on your emails to the font on your website for true brand consistency.
Add your logo: Upload your logo to the email header for instant brand recognition.
Customize the email header and footer: Add custom text, links, or even social media icons to the header and footer of your emails.
Use pre-designed email templates: Some themes provide pre-designed templates that you can easily customize with your colors and logo.

Check your theme’s documentation to see if it offers these advanced features.

The Code Option (For More Advanced Users – and Those Who Want Fine-Grained Control)

If you’re comfortable with code, you can customize your WooCommerce email templates directly by overriding them in your theme. This gives you the most control over the design, but it’s also the most complex method. Always backup your theme before making changes to code!

1. Enable Email Template Customization: WooCommerce templates should be copied to your theme folder to avoid the changes to be overwritten when WooCommerce will be updated. In your theme folder create a folder named “woocommerce”. Inside “woocommerce” create a folder named “emails”.

2. Copy the Template: Copy the template you want to customize from `wp-content/plugins/woocommerce/templates/emails/` to `wp-content/themes/your-theme/woocommerce/emails/`. For example, to customize the new order email, you’d copy `wp-content/plugins/woocommerce/templates/emails/admin-new-order.php` to `wp-content/themes/your-theme/woocommerce/emails/admin-new-order.php`.

3. Edit the Template: Open the copied template file in your theme’s folder and edit the HTML and CSS to customize the appearance.

Example:

To change the background color of the email body in `email-styles.php` (located in `wp-content/plugins/woocommerce/templates/emails/` copy it to your theme as described above), you might find a line like this:

body {
padding: 0;
background-color: #f5f5f5; /* This is the background color */
font-family: "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif;
}

You can then change the `background-color` value to your desired color.

body {
padding: 0;
background-color: #ffffff; /* Changed to white */
font-family: "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif;
}

Important Considerations When Using Code:

Child Theme: Always use a child theme when making code changes to prevent your customizations from being overwritten when you update your parent theme.
CSS: Understand how CSS works to effectively style your emails. You can use inline CSS or add CSS to the `
` tag within the email template.
HTML: WooCommerce email templates are primarily HTML-based. Familiarize yourself with HTML to customize the email structure.
Accessibility: Ensure your email designs are accessible to all users, including those with disabilities. Use sufficient color contrast and provide alt text for images.
Testing: Always thoroughly test your email customizations before deploying them to your live site. WooCommerce has settings to send test emails.

Testing Your Email Changes

No matter which method you use, always test your changes! WooCommerce allows you to send test emails to yourself so you can see how they look.

1. Go to WooCommerce -> Settings -> Emails.

2. Select any email you want to test.

3. Click the “Preview Email Template” button.

4. Check the test email carefully on different devices and email clients (Gmail, Outlook, etc.) to ensure it looks as expected.

Conclusion: Making Your WooCommerce Emails a Branding Powerhouse

Customizing your WooCommerce email colors (and overall design) is a simple yet impactful way to improve your brand recognition, enhance the customer experience, and create a more professional image. Whether you use the built-in Customizer, a theme with advanced options, or dive into the code, taking the time to customize your emails is well worth the effort. Happy branding!