Woocommerce How To Change Color Of Price

WooCommerce: Make Your Prices Pop! How to Change the Color of Your Price Display

Want to make your WooCommerce prices stand out and grab your customers’ attention? Changing the color of your price is a surprisingly effective way to boost conversions. Think about it: bright, bold prices can instantly draw the eye and encourage a purchase. This guide will walk you through various methods to change the price color in your WooCommerce store, even if you’re a complete beginner. We’ll cover everything from simple CSS tricks to more advanced, code-based solutions. Let’s get started!

Why Change the Price Color in WooCommerce?

Before we dive into the “how,” let’s talk about the “why.” Changing your price color isn’t just about aesthetics; it’s about improving your conversion rates. Here’s why it’s a smart move:

Attention-Grabbing: A brightly colored price immediately catches the customer’s eye. Think of a sale banner with a prominent red price – it’s designed to stand out from the surrounding text.
Highlighting Promotions: Use a different color to showcase sale prices or special offers. For example, you could use a vibrant green for discounted prices to visually communicate savings.
Reinforcing Branding: Match your price color to your brand’s overall color scheme for a more cohesive and professional look. If your brand uses blue as its primary color, incorporating a shade of blue for your prices can enhance brand consistency.
Improved User Experience: Clear and visible pricing helps customers quickly understand the cost of a product, leading to a smoother and more satisfying shopping experience.

Method 1: Using the WordPress Customizer (Easiest)

This is the simplest method and doesn’t require any coding knowledge. However, it’s limited to what your theme allows. Some themes offer color options directly within the customizer.

1. Navigate to Appearance > Customize in your WordPress dashboard.

2. Look for a section related to WooCommerce, Theme Options, or Typography. The exact wording will vary depending on your theme.

3. Within these options, you might find a setting specifically for price color, product price, or something similar.

4. Explore this article on How To Add Categories To Woocommerce Shop If you find a color picker, simply select your desired color and click Publish to save your changes.

Real-life example: The popular Astra theme has robust WooCommerce customization options within its Customizer, allowing you to easily change the price color under the “WooCommerce” section.

Reasoning: The Customizer is the easiest method, and it is a visual, non-code approach. If your theme has the option available, it is preferred, but not all themes do.

Method 2: Using Custom CSS (Simple & Effective)

This method involves adding a small snippet of CSS code to your website. This is a more versatile approach, allowing you to target specific price elements on your product pages and beyond.

1. Identify the CSS Selector: The first step is to identify the correct CSS selector for the price you want to change. You can do this using your browser’s developer tools (usually accessed by pressing F12). Right-click on the price on your product page and select “Inspect” or “Inspect Element.”

2. Find the Relevant Class: In the developer tools, you’ll see the HTML structure of the page. Look for a class name associated with the price. Common class names include:

`.woocommerce-Price-amount`
`.price`
`.amount`
`.woocommerce-Price-currencySymbol` (for the currency symbol)
`.woocommerce-product-details__short-description p` (prices in the description)

3. Add the CSS: Now that you have the CSS selector, you can add your custom CSS to your website. There are several ways to do this:

Option 1: WordPress Customizer: Go to Appearance > Customize > Additional CSS. Paste your CSS code here.

Option 2: Child Theme’s `style.css`: If you’re using a child theme (recommended for making theme modifications), you can add the CSS code to your child theme’s `style.css` file.

Option 3: Using a CSS Plugin: There are plugins available that allow you to add custom CSS without modifying theme files. Search for “custom CSS” in the WordPress plugin repository.

4. Example CSS Code:

.woocommerce-Price-amount {

color: #ff0000 !important; /* Red color */

}

.woocommerce-Price-currencySymbol {

color: #ff0000 !important; /* Red color */

}

Explanation:

`.woocommerce-Price-amount`: This targets the price amount itself.
`.woocommerce-Price-currencySymbol`: This targets the currency symbol (e.g., “$”).
`color: #ff0000;`: This sets the color to red (using the hexadecimal color code). You can replace `#ff0000` with any valid color code. You can find color codes online.
`!important`: This is used to override any existing CSS styles that might be interfering with your changes. Use this cautiously, as overuse can make your CSS harder to manage.

Real-life example: Imagine your theme’s default price color is a dull gray. Adding the CSS above will make the prices on your product pages instantly pop with a vibrant red.

Reasoning: CSS provides direct control over the styling of specific elements. Using `!important` to override styles means you can overcome other styles that might be in place.

Method 3: Using Code Snippets (Advanced – but powerful)

For more advanced customization, you can use code snippets to modify the price display. This requires a basic understanding of PHP and WordPress development. Use a child theme when modifying theme files.

1. Locate the Relevant Template File: WooCommerce uses template files to generate the HTML output for various parts of your store. The price display is often handled in the `price.php` template. This template can often be found in `wp-content/plugins/woocommerce/templates/loop/price.php` OR `wp-content/plugins/woocommerce/templates/single-product/price.php`. Never edit these files directly! Instead, copy them to your child theme’s WooCommerce directory.

2. Copy to Child Theme: Create a `woocommerce` folder in your child theme’s directory. Then, create the appropriate subfolders (e.g., `loop` or `single-product`) and copy the `price.php` file into the corresponding folder in your child theme. This ensures that your changes won’t be overwritten when WooCommerce is updated.

3. Edit the `price.php` File: Open the `price.php` file in your child theme and modify the HTML code to wrap the price in a `` tag with a custom class. For example:

 <?php /** Loop Price
 * This template can be overridden by copying it to yourtheme/woocommerce/loop/price.php.
 * HOWEVER, on occasion WooCommerce will need to update template files and you
 (the theme developer) will need to copy the new files to your theme to
 maintain compatibility. We try to do this as little as possible, but it does
 happen. When this occurs the version of the template file will be bumped and
 the readme will list any important changes.
 * @see https://docs.woocommerce.com/document/template-structure/
 @author WooThemes
 @package WooCommerce/Templates
 @version 3.0.0
 */

if ( ! defined( ‘ABSPATH’ ) ) {

exit; // Exit if accessed directly

}

global $product;

get_price_html() ) : ?>

4. Add CSS to Style the Custom Class: Now, add CSS to your website (using the methods described in Method 2) to style the `my-custom-price-class`:

.my-custom-price-class {

color: green; /* Example: Set the color to green */

font-weight: bold; /* Example: Make the text bold */

}

Real-life example: You want to highlight discounted prices. In `price.php`, you could add a conditional statement to wrap discounted prices in a different `span` tag with a different class name.

Reasoning: This provides the most control, allowing you to modify the HTML structure of the price display. Using Learn more about How To Set Woocommerce Zoom Image a `span` means you can then style the contained price element.

Important Considerations:

Theme Compatibility: Always test your changes thoroughly to ensure they don’t break your website’s design or functionality. Different themes have different structures.
Child Themes: Always use a child theme when modifying theme files. This prevents your changes from being overwritten during theme updates.
Caching: If you’re using a caching plugin, clear your cache after making any CSS or code changes to see the updated prices.
Mobile Responsiveness: Make sure your price colors look good on all devices, including smartphones and tablets. Test on various screens.
Accessibility: Choose colors that provide sufficient contrast to the background color to ensure readability for users with visual impairments. Tools like WebAIM’s Contrast Checker can help.

Conclusion

Changing the color of your WooCommerce prices is a simple yet effective way to improve your store’s user experience and potentially boost sales. By following the methods outlined in this guide, you can easily customize your price display to match your brand and grab your customers’ attention. Remember to test thoroughly and always back up your website before making any changes! Good luck, and happy selling!