Woocommerce How To Add Thank You Page

WooCommerce: How to Add a Custom Thank You Page to Boost Conversions

Introduction:

After a customer completes a purchase on your WooCommerce store, they are typically redirected to a standard order confirmation page. While functional, this page often misses an opportunity to engage further with your customers, build brand loyalty, and drive future sales. Creating a custom thank you page allows you to personalize the post-purchase experience, offering valuable information, promotions, and other incentives. In this article, we’ll explore how to add a custom thank you page to your WooCommerce store, boosting conversions and strengthening customer relationships.

Main Part:

Why Customize Your WooCommerce Thank You Page?

Before diving into the “how,” let’s understand the “why.” A custom thank you page offers several benefits:

• Improved Customer Experience: A generic confirmation page feels impersonal. A customized page shows you appreciate their business.
• Increased Engagement: You can encourage customers to explore other products, follow you on social media, or sign up for your newsletter.
• Boosted Sales: Offer exclusive discounts or promotions to incentivize repeat purchases.
• Tracking & Analytics: Integrate conversion tracking pixels to measure the effectiveness of your campaigns.
• Reduced Customer Support: Provide answers to frequently asked questions (FAQs) related to shipping, returns, or product usage.
• Brand Building: Reinforce your brand identity with consistent messaging and visuals.

Methods for Adding a Custom Thank You Page in WooCommerce

There are several ways to add a custom thank you page to your WooCommerce store, ranging from simple plugins to more advanced code-based solutions:

#### 1. Using a Dedicated WooCommerce Plugin

This is generally the easiest and most user-friendly method. Several plugins are available specifically for customizing WooCommerce thank you pages. Examples include:

• NextMove: A popular plugin offering drag-and-drop customization options.
• WooCommerce Thank You Page: A simpler plugin focused on basic customization features.

These plugins typically allow you to:

• Choose a custom page to use as your thank you page.
• Add text, images, and videos to your thank you page.
• Display order details (e.g., order number, shipping address, products purchased).
• Offer coupons or promotions.
• Add social media links.

To use a plugin, simply install and activate it from your WordPress dashboard. The plugin’s settings will guide you through the customization process.

#### 2. Using a Page Builder Plugin (Elementor, Beaver Builder, Divi)

Many popular page builder plugins integrate seamlessly with WooCommerce and allow you to create custom thank you pages visually.

1. Create a New Page: In your WordPress dashboard, go to Pages > Add New.

2. Design Your Page: Use your chosen page builder (e.g., Elementor) to design your thank you page. You can add text, images, videos, buttons, and other elements.

3. Dynamic Content: Utilize the page builder’s dynamic content features to display order-specific information like the order number, total amount, and shipping address. Some page builders offer dedicated WooCommerce modules for this.

4. Redirect After Checkout: You can redirect customers to your newly created page through a plugin like “Custom Thank You Pages for WooCommerce” or through custom code (see below).

#### 3. Custom Code (For Advanced Users)

For developers or those comfortable with code, you can customize the thank you page using PHP. This method offers the most flexibility but requires a deeper understanding of WordPress and WooCommerce.

Steps:

1. Create a Child Theme: Important: Never modify your parent theme directly! Create a child theme to avoid losing your changes during updates.

2. Edit `functions.php`: Open your child theme’s `functions.php` file and add the following code:

<?php
/**
Redirect the thank you page.
*/
add_filter( 'woocommerce_thankyou_page', 'custom_thankyou_redirect' );

function custom_thankyou_redirect( $order_id ) {

$thankyoupage = get_permalink( get_option(‘woocommerce_checkout_thankyou_page_id’) );

if ( ! $order_id ) {

return;

}

// Get the order object

$order = wc_get_order( $order_id );

// Custom logic to determine redirect URL (optional)

// Example: Redirect based on a specific product purchased

// $items = $order->get_items();

// foreach ( $items as $item ) {

// $product_id = $item->get_product_id();

// if ($product_id == 123) { // Replace 123 with your product ID

// $thankyoupage = ‘https://example.com/special-thank-you/’; // Replace with your special page

// break;

// }

// }

if(empty($thankyoupage)){

$thankyoupage = get_permalink( get_option(‘woocommerce_checkout_thankyou_page_id’) );

}

// Redirect to the custom thank you page

if ($thankyoupage)

{

return $thankyoupage . ‘?order_id=’ . $order_id;

} else {

return;

}

}

3. Create a Custom Thank You Page Template: In your child theme, create a new file named `woocommerce/checkout/thankyou.php`. You can copy the content from the original `woocommerce/templates/checkout/thankyou.php` in the WooCommerce plugin folder and modify it to your liking. Remember to keep the main structure intact.

4. Customize the Template: Edit the `thankyou.php` file to display your desired content. You can access order details using WooCommerce functions like `$order->get_order_number()`, `$order->get_billing_first_name()`, etc.

5. Set the Thank You Page ID: Go to WooCommerce > Settings > Advanced. In the “Page setup” section, select your new custom page under “Checkout end point”. Save changes.

Example of displaying the order number:

• get_order_number(); //phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped ?>

Important Notes for Code-Based Customization:

• Security: Always sanitize and escape output to prevent security vulnerabilities.
• WooCommerce Updates: Be aware that WooCommerce updates may require you to adjust your custom code to maintain compatibility.
• Child Themes: Always use a child theme to avoid losing your customizations when the parent theme is updated.

What to Include on Your Custom Thank You Page

Here are some ideas for what to include on your custom thank you page:

• Order Summary: Display order details, including the order number, items purchased, shipping address, and total cost.
• Estimated Delivery Date: Provide an estimated delivery date to set customer expectations.
• Tracking Information: Include a link to track their shipment (once available).
• Customer Support Information: Offer contact information for customer support, including email address, phone number, and a link to your help center.
• Promotions & Discounts: Offer exclusive discounts on future purchases.
• Social Media Links: Encourage customers to follow you on social media.
• Newsletter Signup: Invite customers to subscribe to your newsletter for updates and special offers.
• Related Products: Showcase relevant products that customers might be interested in.
• Testimonials: Include positive customer testimonials to build trust.
• Review Request: Ask customers to leave a review for their purchase.
• Referral Program: Promote your referral program to encourage customers to refer their friends.

Conclusion:

Adding a custom thank you page to your WooCommerce store is a simple yet effective way to enhance the customer experience, boost engagement, and drive future sales. By utilizing plugins or custom code, you can personalize the post-purchase interaction, provide valuable information, and offer incentives that encourage repeat business. Implementing a well-designed thank you page can significantly contribute to the overall success of your online store. Remember to test and analyze the performance of your thank you page to optimize it for maximum impact.