Woocommerce How To Put Price On Main Page

WooCommerce: Easily Displaying Product Prices on Your Main Page for Increased Conversions

Introduction

In the competitive world of e-commerce, capturing a customer’s attention quickly is crucial. One often overlooked, yet highly effective, way to do this is by displaying product prices directly on your main shop page or category pages in WooCommerce. When shoppers can instantly see the price of an item, they are more likely to click through for more details, ultimately increasing the likelihood of a purchase. This article will guide you through several methods to put prices on your WooCommerce main page, enabling you to boost engagement and potentially increase sales. We’ll cover everything from simple code snippets to more sophisticated plugin solutions.

Methods to Display Prices on Your WooCommerce Main Page

There are several ways to show prices directly on your WooCommerce shop and category pages. The best method for you will depend on your coding skills, your theme, and your desired level of customization.

1. Using Custom Code (for Theme Customization)

This method involves directly adding PHP code to your theme’s `functions.php` file or a custom plugin. Important: Always back up your site before making any code changes.

#### Adding Price After Product Title:

This snippet will display the product price immediately after the product title on the shop page.

<?php
add_action( 'woocommerce_after_shop_loop_item_title', 'display_product_price_on_shop_page', 5 );

function display_product_price_on_shop_page() {

global $product;

echo ‘‘ . $product->get_price_html() . ‘‘;

}

?>

Explanation:

• `add_action()`: This function hooks into a specific WooCommerce action. `woocommerce_after_shop_loop_item_title` is the action that runs after the product title is displayed on the shop page.
• `display_product_price_on_shop_page()`: This is the function that will be executed.
• `global $product;`: This makes the `$product` object available within the function. The `$product` object contains all the information about the current product being displayed.
• `$product->get_price_html()`: This function retrieves the formatted price HTML (including currency symbol) for the product.
• `echo ‘‘ . … . ‘‘;`: This echoes the price HTML wrapped in a `span` tag with the class “price,” allowing you to easily style the price using CSS.

#### Adding Price Before “Add to Cart” Button:

This snippet places the price directly before the “Add to Cart” button.

<?php
add_action( 'woocommerce_after_shop_loop_item', 'display_product_price_before_add_to_cart', 5 );

function display_product_price_before_add_to_cart() {

global $product;

echo ‘

‘ . $product->get_price_html() . ‘

‘;

}

?>

Explanation:

• `woocommerce_after_shop_loop_item`: This action fires after the entire product item has been displayed in the loop. Placing the price here often provides a visually appealing layout.
• The code wraps the price HTML in a `div` with the class `price-container`, providing further styling options with CSS.

Styling the Price:

After adding the code, you can style the price using CSS in your theme’s stylesheet (`style.css`) or within the WordPress Customizer. For example:

.price {

font-size: 1.2em;

font-weight: bold;

color: #ff0000; /* Red */

}

.price-container {

text-align: center; /* Example: Center the price */

}

2. Using WooCommerce Template Overrides (Advanced)

This method involves copying the WooCommerce template file responsible for rendering product loops into your theme and modifying it. It offers the greatest level of customization but requires a strong understanding of WooCommerce templates and PHP.

Steps:

1. Locate the Template: The relevant template is usually `woocommerce/templates/loop/price.php`.

2. Create a WooCommerce Folder in Your Theme: Create a folder named `woocommerce` inside your child theme’s directory. *Always use a child theme to avoid losing your changes during theme updates.*

3. Copy the Template: Copy the `price.php` file from the WooCommerce plugin directory into the newly created `woocommerce/loop/` folder in your child theme.

4. Modify the Template: Edit the copied `price.php` file in your child theme to display the price as desired. For example, you could wrap it in a specific HTML structure or add additional information.

Example modification of `price.php`:

<?php
/**
Loop Price
* This template can be overridden by copying it to yourtheme/woocommerce/loop/price.php.
* HOWEVER, on occasion WooCommerce will need to update template files and you
(the theme developer) will need to copy the new files to your theme to
maintain compatibility. If you copy this file to your theme, then you
will need to update it whenever the WooCommerce plugin is updated.
* @see 	    https://docs.woocommerce.com/document/template-structure/
@author 		WooThemes
@package 	WooCommerce/Templates
@version     3.0.0
*/

if ( ! defined( ‘ABSPATH’ ) ) {

exit; // Exit if accessed directly

}

global $product;

?>

get_price_html() ) : ?>

This example wraps the price in a `div` with the class `custom-price-wrapper` and the price span with class `custom-product-price`, allowing for specific styling.

3. Using WooCommerce Plugins

Several plugins are available that make it easy to display prices (and other product information) on your main page without requiring any coding. Here are a few popular options:

• WooCommerce Product Table: This plugin allows you to create a custom product table and display it on any page, including the shop page. It offers extensive customization options, including price display.
• YITH WooCommerce Quick View: While primarily designed for quick view functionality, it can also be configured to show product prices on the shop page.
• WooCommerce Extra Product Options: Allows you to add extra options and display pricing for those options directly on the product listing.

Using a plugin is often the easiest and most user-friendly method, especially for those who are not comfortable working with code. However, it’s essential to choose a reputable plugin that is well-maintained and compatible with your theme and other plugins. Always read reviews and test the plugin thoroughly before using it on a live site.

Potential Drawbacks and Considerations

While displaying prices on the main page can be beneficial, there are also potential drawbacks to consider:

• Clutter: Adding too much information to the product listing can make the page feel cluttered and overwhelming, potentially distracting customers.
• Design Inconsistencies: If the price display doesn’t match your theme’s design, it can look out of place and unprofessional.
• Performance: Overloading the shop page with too much information can impact page loading speed, which can negatively affect SEO and user experience. Optimize your code and images to minimize any performance impact.
• Variations Complexity: If you sell products with many variations (e.g., different sizes or colors), displaying all possible prices upfront can be complex and confusing. Consider displaying a price range instead.

Best Practices:

• Test Different Positions: Experiment with different positions for the price to see what works best for your site.
• Maintain Consistency: Ensure that the price display is consistent throughout your site.
• Prioritize Clarity: Make sure the price is clearly visible and easy to read.
• Monitor Performance: Use tools like Google PageSpeed Insights to monitor the performance of your shop page and make adjustments as needed.

Conclusion

Displaying product prices on your WooCommerce main page is a simple yet powerful way to improve the user experience and potentially boost sales. Whether you choose to use custom code, template overrides, or a plugin, the key is to carefully consider your design, user experience, and site performance. By implementing the right approach and following best practices, you can create a more engaging and informative shopping experience for your customers, ultimately driving more conversions.