WooCommerce: Hiding Prices – A Newbie-Friendly Guide
So, you’re running a WooCommerce store and want to hide prices from your visitors? Maybe you’re creating a catalogue-only site, or perhaps you want to qualify leads before revealing the cost of your premium services. Whatever the reason, hiding prices in WooCommerce is a surprisingly common Check out this post: How To Exclude Catagories On Shop Page Woocommerce requirement. This guide will walk you through the simplest ways to achieve this, keeping things easy to understand, even if you’re new to WordPress and WooCommerce.
Why Hide Prices in WooCommerce?
Before we jump into the how-to, let’s quickly explore why you might want to hide prices. Understanding the rationale will help you choose the best method for your specific needs.
- Creating a Catalogue Website: If you just want to showcase your products without immediate sales, hiding prices turns your store into a beautiful online catalogue. Think of luxury furniture brands; they often present their exquisite pieces online but require contact for pricing.
- Generating Leads: For businesses offering custom solutions or high-value services, revealing the price upfront might scare potential customers away. Hiding prices encourages them to inquire, allowing you to understand their needs and tailor a quote, ultimately increasing conversion rates. Imagine a custom software development agency; they’d want to discuss your project specifics before providing a price.
- Membership or Subscription-Based Access: You might want to restrict price visibility to logged-in members only, offering exclusive deals and prices. This is common in wholesale or B2B scenarios.
- Price Fluctuations: If your pricing is highly volatile (dependent on raw material costs, for instance), hiding prices gives you more flexibility to adjust without constantly updating the website.
- No coding required: This is a massive advantage for beginners.
- Easy to manage: Plugins provide a user-friendly interface for configuration.
- Specific features: Many plugins offer granular control, like hiding prices only for guest users or certain product categories.
- Hiding prices for all products.
- Hiding prices for specific product categories.
- Hiding prices for guest users only.
- Replacing the price with a “Call for Price” or “Request a Quote” button.
Method 1: Using a Plugin – The Easiest Way
For most users, using a plugin is the easiest and recommended method. Several excellent plugins are available that allow you to hide prices with just a few clicks.
Why use a plugin?
Recommended Plugin: “WooCommerce Hide Price & Add to Cart Button” (check the WordPress plugin repository for it or similar plugins. Ensure they have good ratings and are actively maintained.)
How to use it (generally):
1. Install and activate the plugin. From your WordPress dashboard, go to Plugins > Add New and search for the plugin. Click “Install Now” and then “Activate.”
2. Configure the plugin’s settings. The plugin will usually add a settings page under the WooCommerce menu or under its own dedicated menu.
3. Choose your options. Typical options might include:
Method 2: Using Code Snippets (For the More Learn more about How To Add A Disclaimer To Woocommerce Checkout Adventurous)
If you’re comfortable with a little coding, you can directly modify your WooCommerce theme’s files (or better, use a child theme!). Always back up your website before making any code changes!
Important: Modifying your theme files directly can be risky. It’s highly recommended to create a child theme to avoid losing your changes when the main theme is updated.
Here are a couple of code snippets you can use:
#### Hiding Prices for Everyone
This snippet completely removes the price from your WooCommerce store.
add_filter( 'woocommerce_get_price_html', 'hide_price_woocommerce' ); function hide_price_woocommerce( $price ) { return ''; }
Explanation:
- `add_filter( ‘woocommerce_get_price_html’, ‘hide_price_woocommerce’ );`: This line hooks into the `woocommerce_get_price_html` filter, which is responsible for displaying the price on your product pages.
- `function hide_price_woocommerce( $price ) { return ”; }`: This function receives the price HTML and simply returns an empty string, effectively removing the price from the output.
#### Replacing the Price with “Call for Price”
This snippet replaces the price with the text “Call for Price.”
add_filter( 'woocommerce_get_price_html', 'change_price_display' ); function change_price_display( $price ) { if ( ! is_user_logged_in() ) { return __( 'Call for Price', 'woocommerce' ); } else { return $price; } }
Explanation:
- `add_filter( ‘woocommerce_get_price_html’, ‘change_price_display’ );`: Similar to the previous example, this hooks into the price HTML filter.
- `function change_price_display( $price ) { … }`: This function checks if the user is logged in.
- `if ( ! is_user_logged_in() ) { … }`: If the user is not logged in, it returns “Call for Price.”
- `else { return $price; }`: Otherwise (if the user is logged in), it returns the actual price. This demonstrates how to show prices to logged-in users only.
Where to Add the Code:
The best way to add these code snippets is to your child theme’s `functions.php` file. If you don’t have a child theme, consider creating one. Alternatively, you can use a plugin like “Code Snippets” which makes it safe to add PHP code to your website without directly modifying theme files.
Important Considerations
- Clear Communication: If you hide prices, ensure you have clear communication about how customers can get pricing information. Prominently display a “Request a Quote” button or a contact form.
- Accessibility: Consider users with disabilities. Make sure your alternative text (like “Call for Price”) is descriptive and informative.
- Discover insights on How To Build A Customizable Box For Woocommerce
- SEO Implications: Hiding prices might have a slight impact on your SEO, as price information is often used by search engines. However, the benefits of lead generation or catalogue presentation might outweigh this concern.
- Testing: Always thoroughly test your changes on a staging environment before applying them to your live website.
Conclusion
Hiding prices in WooCommerce is a relatively straightforward process. Plugins offer the easiest route for most users, while code snippets provide more flexibility for those comfortable with coding. Remember to choose the method that best suits your needs and technical expertise, and always prioritize clear communication with your customers. Good luck!
