WooCommerce: How to Show Products on Your Home Page (Beginner’s Guide)
Want to showcase your amazing products right on your Check out this post: How To Have Paypal Pop Instead Woocommerce WooCommerce store’s home page? You’ve come to the right place! A well-designed home page with compelling products can significantly boost your sales and keep visitors engaged. Think of it like a storefront window – you want to display your best items to attract customers inside.
This guide breaks down how to display products on your WooCommerce home page in a way that’s easy for beginners to understand, using clear explanations and real-world examples. No coding expertise required (at least, not initially!). Let’s dive in.
Why Show Products on Your Home Page?
Before we jump into Discover insights on How To Reprint A Woocommerce Label the “how,” let’s consider the “why.” Displaying products directly on your home page offers several key advantages:
- Improved User Experience: Visitors see what you offer immediately, reducing the clicks needed to find a specific product. Imagine a visitor lands on your site looking for a stylish coffee mug. If your mugs are featured on the home page, they’re far more likely to be seen and purchased.
- Increased Conversions: Showcasing popular or discounted products can entice visitors to make a purchase right away. Consider featuring “Product of the Week” or a limited-time offer prominently.
- Highlight Key Products: You can strategically place your best-selling, newest, or most important products front and center. If you’re launching a new line of organic skincare, the home page is the perfect place to announce it!
- Boost SEO: A well-optimized home Learn more about How To Use Woocommerce With A Very Old Website page with relevant product information can improve your store’s search engine ranking. Make sure your product descriptions are clear and keyword-rich (but naturally so!).
- `[products limit=”number” columns=”number” category=”slug” orderby=”popularity” order=”DESC”]`: This is the workhorse. It lets you specify:
- `limit`: The number of products to show.
- `columns`: The number of columns to arrange the products in.
- `category`: The category of products to display (use the category “slug,” not the name. See below on finding the slug).
- `orderby`: How to order the products (e.g., “popularity,” “date,” “price”).
- `order`: The order direction (“ASC” for ascending, “DESC” for descending).
- `[product_category category=”slug” columns=”number”]`: Displays products from a specific category.
- `[sale_products limit=”number” columns=”number”]`: Displays products that are on sale.
- `[best_selling_products limit=”number” columns=”number”]`: Displays your best-selling products.
- `[featured_products limit=”number” columns=”number”]`: Displays products you’ve marked as “featured” in the product settings.
- `[recent_products limit=”number” columns=”number”]`: Displays your most recently added products.
- Products
- Product Categories
- Products Grid
- Choose which products to display (e.g., all products, featured products, products from a specific category).
- Set the number of columns and rows.
- Order the products.
- Style the product display (e.g., change the font, colors, button styles).
Method 1: Using the Default WooCommerce Shortcodes
WooCommerce provides built-in shortcodes that make displaying products a breeze. Shortcodes are essentially snippets of code that you can insert into pages or posts to dynamically display content.
#### Understanding WooCommerce Shortcodes
Here are a few commonly used shortcodes for displaying products:
#### Step-by-Step: Adding Products to Your Home Page using Shortcodes
1. Identify Your Home Page: In your WordPress dashboard, go to “Pages” -> “All Pages.” Find the page designated as your home page. If you’re unsure which one it is, go to “Settings” -> “Reading” and look for the page specified as your “Homepage.”
2. Edit Your Home Page: Click Read more about How To Set Up Ssl Siteground WordPress Woocommerce “Edit” on your home page.
3. Choose the Right Shortcode: Decide which type of products you want to display. Let’s say you want to show your 4 best-selling products in 2 columns. You’d use the `[best_selling_products]` shortcode.
4. Insert the Shortcode: In the page editor (either the visual editor or the text editor, also known as the code editor), paste the appropriate shortcode. For our example, you’d paste:
[best_selling_products limit=”4″ columns=”2″]
5. Customize the Shortcode (if needed): Adjust the `limit`, `columns`, `category`, `orderby`, and `order` attributes to match your desired display. For example, to show only products from the “coffee mugs” category, you’d need to find the category “slug” and then use something like:
[product_category category=”coffee-mugs” columns=”3″]
To find the category slug, go to “Products” -> “Categories” in your WordPress dashboard. Hover over the category you want (e.g., “Coffee Mugs”). You’ll see the “Slug” displayed in the URL shown at the bottom of your browser window (e.g., `coffee-mugs`).
6. Update Your Home Page: Click the “Update” button to save your changes.
7. View Your Home Page: Visit your website’s home page to see the products displayed.
#### Example: Displaying Featured Products
Let’s say you want to highlight your “Featured Products” (products you’ve marked as featured in the product settings). You want to show 3 of them in a single row.
[featured_products limit=”3″ columns=”3″]
Method 2: Using a Page Builder (Elementor, Beaver Builder, etc.)
Many WordPress themes come with, or can be used with, page builders like Elementor, Beaver Builder, and Divi. These provide a visual, drag-and-drop interface for building your website, including adding product grids to your home page.
#### Example: Using Elementor
1. Edit Your Home Page with Elementor: On your home page in WordPress, click the “Edit with Elementor” button.
2. Find the WooCommerce Elements: In Elementor’s sidebar, search for “WooCommerce.” You’ll see various WooCommerce widgets, such as:
3. Drag and Drop: Drag the “Products Grid” widget (or similar) onto your home page where you want to display products.
4. Customize the Widget: Elementor provides options within the widget settings to:
5. Update Your Home Page: Click the “Update” button at the bottom of the Elementor sidebar to save your changes.
Page builders make it visually simple to design your home page and customize the product displays. Each page builder will have slightly different options, but the general process is the same: find the WooCommerce elements, drag and drop them onto your page, and configure the settings.
Method 3: Custom Code (Advanced)
This method involves writing custom PHP code, which is more complex and requires some coding knowledge. This method is generally not recommended for beginners. However, it offers the most flexibility.
'product', 'posts_per_page' => 6, 'columns' => 3 );
$loop = new WP_Query( $args );
if ( $loop->have_posts() ) {
echo ‘
- ‘;
while ( $loop->have_posts() ) {
$loop->the_post();
wc_get_template_part( ‘content’, ‘product’ );
}
echo ‘
‘;
} else {
echo __( ‘No products found’ );
}
wp_reset_postdata();
?>
Important:
- Safety: Always back up your website before making any code changes. Incorrect code can break your site.
- Child Theme: Place this code in your child theme’s `functions.php` file or in a custom plugin. Never directly edit your theme’s core files.
- Customization: Adjust the `$args` array to customize the product display (e.g., filter by category, order by price).
Tips for Optimizing Your Home Page Product Display
- Use High-Quality Images: Clear, professional product images are essential.
- Write Compelling Product Descriptions: Highlight the benefits of your products and use persuasive language.
- Call to Action Buttons: Make it easy for visitors to add products to their cart with clear “Add to Cart” buttons.
- Mobile Optimization: Ensure your home page looks great on all devices.
- A/B Testing: Experiment with different layouts, product selections, and call-to-action buttons to see what performs best.
Conclusion
Displaying products on your WooCommerce home page is a vital step in creating a successful online store. Whether you choose to use WooCommerce shortcodes, a page builder, or custom code, the key is to create a visually appealing and engaging experience for your visitors. By following the steps outlined in this guide, you can effectively showcase your products and drive more sales. Good luck!
