# How to Get Featured Products in WooCommerce: A Beginner’s Guide
WooCommerce is a fantastic platform for selling online, but showcasing your best products effectively is crucial for boosting sales. One powerful way to do this is by featuring products prominently on your website. This article will guide you through several methods to get your desired products featured in WooCommerce, from simple manual methods to leveraging plugins for more advanced functionality.
Understanding the Power of Featured Products
Before diving into the how-to, let’s understand why featuring products is so important. Featured products are essentially your storefront’s “best hits.” They’re the items you want to highlight to maximize visibility and drive sales. Think of them as the items you’d put on display in a physical store – prime real estate for your top sellers, new arrivals, or seasonal favorites. By effectively showcasing these products, you can:
- Increase Sales: Prominent placement leads to increased visibility and ultimately, more sales.
- Improve User Experience: Helping customers quickly find what they’re looking for enhances their browsing experience.
- Highlight New Arrivals or Promotions: Feature new products to generate excitement or use the feature to promote sales and discounts.
- Boost Brand Awareness: By showcasing your best items, you build a stronger brand image.
- Go to Appearance > Widgets.
- Drag and drop the “Featured Products” widget to your sidebar or other widget areas.
- Configure the widget settings (number of products to display, etc.).
- Save your changes.
- Customizable display options: Control the layout, number of products, and other aspects of the display.
- Multiple featured product categories: Create different featured product sections (e.g., “Bestsellers,” “New Arrivals”).
- Automated featuring: Automatically feature products based on Discover insights on How To Sync Inventory Between Clover And Woocommerce criteria like sales, popularity, or new releases.
Method 1: Manually Featuring Products (The Simple Way)
This is the easiest method, perfect for those who don’t want to install plugins. WooCommerce allows you to manually mark products as featured directly from the product edit page.
1. Navigate to your Products: In your WordPress dashboard, go to Products > All Products.
2. Edit a Product: Find the product you want to feature and click “Edit”.
3. Check the “Featured” Checkbox: On the product edit page, you’ll find a checkbox labeled “Featured.” Check this box to mark the product as featured.
4. Update the Product: Click “Update” to save your changes.
Now, your product is marked as featured! However, you’ll still need to use a widget or a shortcode to display these featured products on your website. This is explained in the next section.
Method 2: Displaying Featured Products with Widgets and Shortcodes
Once you’ve marked your products as featured, you need to create a display location for them.
Using the Featured Products Widget
Using a Shortcode (For More Control)
While widgets are convenient, shortcodes offer more customization. You can place the shortcode directly into your page or theme’s template files. The standard WooCommerce shortcode is:
[featured_products]
You can customize this further, for example to limit the number of products displayed:
[featured_products per_page=”4″]
This will show only 4 featured products. Consult the WooCommerce documentation for more advanced shortcode options.
Method 3: Leveraging Plugins for Enhanced Features
For more sophisticated featured product management, consider using a plugin. Many plugins offer advanced features like:
Example: A popular plugin is “Featured Products Slider,” which allows you to showcase Explore this article on How To Automatically Update Woocommerce Plugins featured products in a visually appealing slider. This can significantly improve user engagement compared to a simple list.
Conclusion: Choosing the Right Approach
The best method for featuring products in WooCommerce depends on your needs and technical skills. For simple featuring, the manual method combined with widgets or shortcodes is perfectly sufficient. For more advanced features and customization, a plugin provides the necessary tools. Remember to always test your changes to ensure everything displays correctly and provides a positive user experience. By effectively featuring your products, you can significantly boost your sales and elevate your WooCommerce store’s performance.
