# How to Feature WooCommerce Products: A Beginner’s Guide
Want to highlight your best-selling WooCommerce products and boost sales? You’ve come to the right place! This guide will walk you through various methods to effectively feature your WooCommerce products, from simple tweaks to more advanced techniques. We’ll focus on making your products shine and converting browsers into buyers.
Why Feature Your Products?
Before diving into *how* to feature products, let’s understand *why* it’s crucial. Featuring specific items helps you:
- Boost sales: By putting your best products front and center, you increase their visibility and likelihood of purchase.
- Improve conversion rates: Strategic featuring leads to higher click-through rates and ultimately, more sales.
- Highlight new arrivals: Showcase new products to generate excitement and attract customers.
- Promote seasonal items: Feature relevant products during specific times of the year (e.g., Christmas decorations in December).
- Clear out inventory: Feature slow-moving items to encourage sales and reduce stock.
- How to do it: In your WordPress dashboard, navigate to `Products > All Products`. Select the products you want to feature, then click the “Edit” button. On the product edit page, check the “Featured” checkbox under the “Product data” tab. Save your changes.
- Where it appears: These featured products are often displayed in a dedicated section on your homepage or other relevant pages, depending on your theme. Many themes have built-in “Featured Products” widgets.
- How to do it: Use the `[featured_products]` shortcode. You can customize this further with attributes like `per_page` (number of products displayed) and `columns` (number of columns in the display). For example: `[featured_products per_page=”4″ columns=”2″]` will display 4 products in 2 columns.
- Example: Imagine you have a “New Arrivals” page. You can insert this shortcode to showcase your latest featured products specifically on that page.
- How to do it: Go to `Appearance > Widgets` in your WordPress dashboard. Drag and drop the “Featured Products” widget (if available) into the desired widget area. You can often customize the number of products displayed.
- Real-life example: A clothing store might place a “Featured Dresses” widget in the sidebar to highlight their most popular dresses.
- Caution: Modifying template files can be risky if you’re not comfortable with coding. Always back up your files before making any changes.
- Custom featured product sliders: Display your featured products in an eye-catching slider.
- Advanced filtering and sorting: Allow customers to easily browse featured products based on various criteria.
- Personalized product recommendations: Recommend featured products based on user browsing history.
Simple Ways to Feature WooCommerce Products
These methods require minimal technical expertise and can be implemented quickly:
1. Using Featured Product Category
WooCommerce allows you to easily mark products as “featured.” This is a great starting point.
2. Manual Placement Using WooCommerce Shortcodes
You can manually place featured products using shortcodes within your page content or widgets.
3. Utilizing WooCommerce Widgets
Most WooCommerce-compatible themes come with widgets that allow you to display featured products in sidebars or other widget areas.
Advanced Techniques for Featuring Products
These methods offer more control and customization but might require some coding or plugin knowledge.
4. Customizing Your Theme’s Template Files
For maximum control, you can directly modify your theme’s template files (e.g., `content-product.php`) to highlight featured products visually. This might involve adding CSS classes or modifying the HTML structure to give featured products a distinct appearance.
5. Using a WooCommerce Plugin
Numerous plugins offer advanced product featuring capabilities. These plugins might allow for things like:
Conclusion
Featuring your WooCommerce products effectively is essential for driving sales. By utilizing a combination of the simple and advanced methods described above, you can significantly improve the visibility of your best sellers and ultimately grow your business. Remember to experiment and find what works best for your specific store and target audience. Start with the simpler methods and gradually explore more advanced techniques as your comfort level increases.
