# How to Feature Items with WooCommerce: A Beginner’s Guide
WooCommerce makes it easy to sell products online, but showcasing your best sellers or new arrivals effectively can significantly boost sales. This guide will walk you through several ways to feature items within your WooCommerce store, from simple to more advanced techniques.
Why Feature Products?
Before diving into the *how*, let’s understand the *why*. Featuring products helps you:
- Increase sales: By highlighting popular or profitable items, you guide customers towards what you want them to buy.
- Promote new arrivals: Showcase recently added products to generate excitement and drive traffic.
- Clear out inventory: Feature slow-moving items to encourage sales and reduce stock.
- Improve user experience: A well-organized store with featured products is easier for customers to navigate.
Simple Ways to Feature WooCommerce Products
These methods require minimal technical skills and work well for basic product highlighting.
1. Using WooCommerce’s Built-in Featured Product Functionality
WooCommerce allows you to mark individual products as “featured.” This automatically includes them in a dedicated “Featured Products” section on your shop page (depending on your theme).
* How to do it: Go to Products > All Products. Edit the product you want to feature and check the “Featured” checkbox. Save changes.
* Example: Imagine you’re selling handmade jewelry. You might feature your best-selling earrings or a new necklace collection this way.
2. Manually Creating a Featured Products Section with a Widget
Many WooCommerce themes include widgets you can use to display products. Find a “Featured Products” widget (or a generic product widget that lets you select featured products) in your theme’s widget area. Drag and drop it to a sidebar or other widget-ready area of your site.
3. Using Shortcodes (If Your Theme Supports Them)
Some themes allow you to display featured products using shortcodes. This is often a cleaner approach than widgets. Check your theme’s documentation for available shortcodes. Read more about How To Add Custom Text Box To Woocommerce Product A common Check out this post: How To Charge Shipping Only To Certain Country In Woocommerce example might be `[featured_products]`
More Advanced Techniques for Featuring Products
These methods offer more control and customization options, but may require some coding or plugin use.
1. Creating a Custom Featured Products Section with a Plugin
Plugins like “Featured Products” or similar can create visually appealing and highly customizable featured product sections. These often include options for filtering, sorting, and styling.
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* Example: A clothing store could use a plugin to create a slider showcasing new seasonal outfits, complete with attractive visuals and call-to-actions.
2. Customizing Your WooCommerce Theme (Advanced)
For maximum control, you can directly modify your theme’s files to create custom featured product sections. However, this requires significant coding skills and knowledge of PHP and your theme’s structure. Always back up your files before making any changes!
* Example (Conceptual PHP): While specific code depends on your theme, you might use a custom loop to query and display featured products. The following is a *simplified* illustration:
'product', 'posts_per_page' => 4, // Display 4 featured products 'tax_query' => array( array( 'taxonomy' => 'product_visibility', 'field' => 'name', 'terms' => 'featured', ), ), ); $featured_products = new WP_Query( $args ); if ( $featured_products->have_posts() ) : ?>Featured Products
have_posts() ) : $featured_products->the_post(); ?>
Note: This is a vastly simplified example. You’ll need to adapt it to fit your theme’s structure and potentially include styling.
Conclusion
Featuring products in your WooCommerce store is crucial for driving sales and enhancing user experience. Start with the simple methods and gradually explore more advanced techniques as your skills and needs evolve. Remember to always back up your website before making significant changes.
