# How to Edit Email Templates in WooCommerce: A Beginner’s Guide
WooCommerce emails – order confirmations, new account notifications, password resets – are crucial for customer communication. A poorly designed email can lead to confusion and lost sales. Fortunately, customizing these emails is easier than you might think! This guide will walk you through editing WooCommerce email templates, even if you’re a complete beginner.
Why Edit Your WooCommerce Email Templates?
Standard WooCommerce emails are functional, but they might lack your brand’s personality. Editing them allows you to:
- Improve Branding: Match your email designs to your website’s look and feel with your logo, colors, and fonts. Imagine sending a generic email from a high-end jewelry store – it just wouldn’t feel right!
- Boost Customer Engagement: Personalized emails feel more welcoming and encourage customers to interact with your brand.
- Clarify Information: Add or remove information to improve clarity and reduce customer inquiries. For example, you might add a link to your FAQ page in the order confirmation email.
- Increase Conversions: Well-designed emails with clear calls to action (CTAs) can drive sales by encouraging customers to browse your new products or make repeat purchases.
- `/wp-content/plugins/woocommerce/templates/emails/` (This is the core WooCommerce template location. Changes made here might be overwritten with updates.)
- `/wp-content/themes/[your-theme-name]/woocommerce/emails/` (This is your theme’s email folder. It’s generally safer to edit this location.)
Method 1: Using the WooCommerce Email Settings (Easy!)
This is the simplest method for minor adjustments. It’s great for changing the sender name and email address, or adding a simple line of text. You won’t be able to drastically alter the design here.
1. Navigate to WooCommerce > Settings > Emails: This is your central hub for email management.
2. Select an email type: Choose the email you want to edit (e.g., “Processing Order,” “Customer Invoice,” “New Account”).
3. Edit the “Subject” and “Email Heading”: These are the most prominent parts of your email. Make them concise, informative, and brand-consistent.
4. Add a “Sending Email Address”: This is crucial for brand recognition and deliverability.
5. Modify the “Email Footer”: Add your contact information, social media links, or copyright notice here.
6. Save changes: Click “Save changes” to apply your modifications.
Method 2: Editing Email Templates Directly (Advanced!)
For more extensive changes (like altering the layout, adding images, or customizing the styling), you’ll need to edit the email template files directly. This method requires a basic understanding of HTML and CSS. Incorrectly editing these files can break your emails, so always back up your files before making changes.
Finding the Email Template Files
The location of your email templates depends on your WooCommerce installation and theme. Common locations include:
Editing a Template File (Example: `customer-on-hold-order.php`)
Let’s say you want to change the text “Your order is on hold” in the “Customer On-Hold Order” email. Open the `customer-on-hold-order.php` file (located in one of the above directories) with a text editor.
You’ll find a line similar to this:
echo __( 'Your order is on hold', 'woocommerce' );
You can change the text directly by editing the string within the `__(‘ ‘, ”)` function:
echo __( 'Your order is currently being reviewed', 'woocommerce' );
Remember to save the file. Now, when a customer’s order is on hold, they’ll receive the updated message.
Adding Custom CSS (Styling Your Emails)
To add custom CSS, you’ll need to add a `
` tag within the “ section of your email template. For example:
.woocommerce-email-wrapper {
background-color: #f2f2f2; /* Change background color */
}
h1 {
color: #333; /* Change heading color */
}
This code changes the Read more about How To Override Woocommerce Include Files background color of the email and the color of the headings. You can adjust this code to match your brand’s design.
Method 3: Using a Plugin (The Easiest for Major Changes)
Several plugins allow you to easily customize WooCommerce emails without touching code. These plugins usually offer a visual editor, making the process much simpler. Popular options include:
- WooCommerce Email Customizer: Provides a user-friendly interface for adjusting email content, styling, and adding custom blocks.
- Mailchimp for WooCommerce: Integrates WooCommerce with Mailchimp, letting you create and manage beautifully branded emails.
Conclusion
Customizing your WooCommerce email templates can significantly improve your brand image and customer experience. Choose the method that best suits your technical skills and the level of customization you need. Remember to always back up your files before making any direct edits to template files. Happy emailing!
