# Showcasing Sale Prices and Original Prices on Your WooCommerce Homepage: A Beginner’s Guide
Want to boost sales on your WooCommerce store? Clearly displaying sale prices alongside original prices on your homepage is a proven tactic to attract customers and highlight the value you offer. This guide will walk you through how to do it, even if you’re a complete beginner with WooCommerce.
Why Show Both Sale and Original Prices?
The psychology is simple: showcasing the discount visually creates a sense of urgency and value. Imagine seeing a shirt priced at $25, versus seeing a shirt priced at $50 (original price) slashed down to $25 (sale price). The second option immediately communicates a significant saving, making the product more appealing.
Think of it like this: a “50% off” label is great, but seeing `$50 ̶$100` is even more impactful. It removes any guesswork and reinforces the deal’s attractiveness.
Methods to Display Sale Prices and Original Prices on your WooCommerce Homepage
There are several ways to accomplish this, ranging from simple plugin solutions to custom code. Let’s explore some of the most effective and user-friendly options.
1. Using WooCommerce’s Built-in Features (Easiest Method)
WooCommerce itself offers some basic functionality. By properly setting up your product prices and sales, the theme *might* already display this information correctly.
- Ensure correct price input: In the product edit screen, accurately input both the regular and sale prices.
- Choose a theme that supports sales: Not all themes showcase sales prices effectively. Check your theme documentation or consider a theme specifically designed for WooCommerce. Many popular themes will automatically show both prices on product loops (like the homepage).
- Search for “WooCommerce sale price display” plugins: Use the WordPress plugin directory to find options. Read reviews and check the plugin’s compatibility with your WooCommerce version and theme.
- Popular Plugin Examples: While specific plugins come and go, searching for those keywords will bring up a plethora of options, each with its own features. Read reviews carefully to choose the best one to suit your needs and comfort level.
- Font sizes
- Color schemes
- Positioning of the original price (e.g., strikethrough, smaller font)
This method is straightforward, but the visual appearance might not be fully customizable.
2. Utilizing WooCommerce Plugins (Recommended for Easy Customization)
Several plugins offer advanced control over how sale prices are displayed on your homepage and throughout your site. Many are free or offer affordable premium versions.
Plugins typically give you options to adjust:
3. Customizing Your Theme’s Code (Advanced Method – Requires Coding Skills)
If you need highly specific control or can’t find a plugin to meet your requirements, you can modify your theme’s code. This should only be attempted if you have experience with PHP and are comfortable editing theme files. Incorrectly modifying code can break your website.
A common approach involves using `woocommerce_get_price_html()` function within your theme’s `content-product.php` file or similar template. (This file’s location will vary depending on your theme.)
get_price_html(); ?>
This code snippet retrieves and displays the price, including sale and original price if applicable. You may need to further customize this code to meet your specific display requirements and theme structure. Always back up your theme files before making any code changes.
Conclusion
Displaying both sale and original prices on your WooCommerce homepage is crucial for boosting sales. Start with the simplest methods (built-in features or plugins) and only resort to custom coding if absolutely necessary. Remember to choose a method that suits your technical skills and design preferences. By highlighting the value of your products, you’ll attract more customers and increase conversions.
