# Show Off Your Best Sellers: How to Display Featured Products in WooCommerce
WooCommerce is a fantastic platform for selling online, but simply listing products isn’t enough to drive sales. You need to highlight your best items – the ones that are popular, new, or offer special deals. That’s where featured products come in. This guide will show you how to easily showcase your featured products in WooCommerce, even if you’re a complete beginner.
Why Showcase Featured Products?
Think of a brick-and-mortar store. They don’t just randomly arrange everything; they strategically place their bestsellers and most attractive items in prominent locations. The same principle applies online. Featuring your best products can lead to:
- Increased Sales: By putting them front and center, you’re more likely to catch the eye of shoppers and encourage purchases.
- Improved Website Navigation: It gives customers a quick and easy way to find your top products.
- Enhanced User Experience: A Explore this article on How To Add Global Attributes In Woocommerce well-curated selection makes browsing your store more enjoyable.
- Better Brand Storytelling: Highlighting specific products can reinforce your brand message and values.
- Navigate to Products > All Products in your WordPress admin dashboard.
- Find the product you want to feature.
- Edit the product.
- In the Product Data meta box, under the General tab, check the Featured checkbox.
- Update the product.
- Research Plugins: Search the WordPress plugin directory for “WooCommerce featured products.” Look for plugins with good ratings and reviews.
- Install and Activate: Once you’ve chosen a plugin, install and activate it as you would any other WordPress plugin.
- Configure the Plugin: Follow the plugin’s instructions to configure the settings and display your featured products as desired.
Method 1: Using WooCommerce’s Built-in Feature
WooCommerce offers a straightforward way to mark products as featured. This is the easiest method and requires no coding!
1. Marking Products as Featured
2. Displaying Featured Products
Now, you need to add a featured products widget or use a shortcode to show them on your website.
* Using the Featured Products Widget: Go to Appearance > Widgets. Drag the “Featured Products” widget to a sidebar or other widget area.
* Using the Explore this article on How To Get Woocommerce Sales Data Into Google Analytics Shortcode: You can insert the `[featured_products]` shortcode anywhere in your theme, such as a page or post. This will display a grid of your featured products. You can customize this shortcode with attributes like `per_page`, `columns`, and `orderby` for more control. For example: `[featured_products per_page=”6″ columns=”3″]` would display 6 products in 3 columns.
Method 2: Using a Plugin (For More Control)
If you need more customization options, a plugin can offer more flexibility. Many plugins are available, allowing you to create custom layouts and display conditions. For example, a plugin might let you showcase featured products based on categories, tags, or other criteria.
Method 3: Customizing with Code (For Advanced Users)
This method requires familiarity with PHP and WooCommerce’s template structure. It offers the most control but is only recommended for users comfortable with coding.
This example displays featured products using a custom loop in your theme’s Explore this article on How To Edit Woocommerce Register Page `functions.php` file (always back up your theme files before making changes):
true, 'limit' => 4 // Display 4 Learn more about How To Find Backend Of Woocommerce products ) );
if ( $featured_products ) {
echo ‘
foreach ( $featured_products as $product ) {
echo ‘
echo ‘get_id() ) . ‘”>’;
echo ‘get_image() . ‘” alt=”‘ . $product->get_name() . ‘”>’;
echo ‘
‘ . $product->get_name() . ‘
‘;
echo ‘‘;
echo ‘
‘;
}
echo ‘
‘;
}
}
add_shortcode( ‘featured_products_custom’, ‘display_featured_products’ );
?>
Then, use the shortcode `[featured_products_custom]` to display the products.
Remember to always back up your website before making any significant changes. Choose the method that best suits your technical skills and needs. By highlighting your featured products, you can significantly improve your WooCommerce store’s performance and boost your sales.
