# How to Display Discount Percentage in WooCommerce: A Beginner’s Guide
WooCommerce is a powerful e-commerce platform, but sometimes even small details can make a big difference. One such detail is clearly displaying the discount percentage on your product pages. This article will guide you through several methods to showcase attractive discounts and boost your sales. We’ll cover both simple methods for non-coders and more advanced techniques for those comfortable with PHP.
Why Display the Discount Percentage?
Before diving into the *how*, let’s address the *why*. Clearly displaying the discount percentage is crucial for several reasons:
- Attracts attention: A prominent percentage instantly grabs customers’ attention, highlighting the value proposition. Imagine seeing “Save 20%!” – it’s much more compelling than just a reduced price.
- Increases conversions: People respond positively to perceived bargains. A clear discount percentage reinforces this feeling, encouraging impulsive purchases.
- Builds trust: Transparency builds trust. Clearly showing the discount removes any doubt about the savings involved.
- WooCommerce Advanced Discounts: Often includes features beyond just display, like specific discount rules.
- YITH WooCommerce Wishlist: While primarily a wishlist plugin, many versions also enhance discount display.
Let’s consider a real-life example: A clothing store selling a shirt originally priced at $50, now $40. Simply showing “$40” might not be as impactful as “$50, Now $40 (20% Off!)”. The percentage adds context and makes the deal more appealing.
Methods to Display Discount Percentage in WooCommerce
There are several ways to achieve this, ranging from simple plugin installation to custom code integration. We’ll cover the most common and effective methods.
Method 1: Using a WooCommerce Discount Plugin
The easiest way is to use a plugin specifically designed for this. Many free and premium plugins offer enhanced discount display features. Some popular options include:
Advantages: Simple installation, usually requires no coding knowledge.
Disadvantages: Might add extra features you don’t need, potentially impacting site speed. May require a premium version for advanced customization.
Method 2: Using a Custom Snippet (for those comfortable with code)
If you’re comfortable with adding code snippets, you can achieve this directly within your theme’s `functions.php` file or a custom plugin. This offers the most control but requires careful execution.
Here’s an example snippet you can add:
add_filter( 'woocommerce_sale_flash', 'custom_sale_flash', 10, 3 );
function custom_sale_flash( $html, $post, $product ) {
$percentage = round( ( ( $product->regular_price - $product->price ) / $product->regular_price ) * 100 );
if ( $percentage > 0 ) {
$html = '' . sprintf( __( 'Sale! %d%% off', 'your-theme-textdomain' ), $percentage ) . '';
}
return $html;
}
Explanation:
- This code modifies the standard WooCommerce sale flash.
- It calculates the discount percentage.
- It then replaces the default “Sale!” with a more informative “Sale! [percentage]% off”.
- Remember to replace `your-theme-textdomain` with your theme’s text domain.
Advantages: Highly customizable, direct control over placement and styling.
Disadvantages: Requires coding knowledge, incorrect implementation can break your website. Always back up your files before making code changes.
Method 3: Modifying your Theme’s Files (Advanced users only)
Some WooCommerce themes offer built-in options or allow customization of the sale badge. Check your theme’s documentation for options to adjust the display of sale badges or add custom percentage displays. This approach requires thorough knowledge of your theme’s structure and files.
Choosing the Right Method
The best method depends on your technical skills and comfort level. For beginners, a plugin is the easiest and safest route. For advanced users, custom code offers the most flexibility and control. Remember to always test your changes thoroughly after implementing any solution. If you are unsure about editing code directly, always back up your files or seek help from a developer. By following these steps, you can effectively display discount percentages in WooCommerce, enhancing the shopping experience and boosting your sales.
