# How to Display Discount Add-ons in Your WooCommerce Shop: A Beginner’s Guide
Want to boost sales and offer enticing deals on your WooCommerce store? Discount add-ons are a powerful way to do just that! This guide will walk you through adding them, ensuring your customers see those tempting offers. We’ll cover everything from simple percentage discounts to complex, conditional offers.
Understanding the Power of Discount Add-ons
Discount add-ons aren’t just about simple price reductions. They’re a strategy to:
- Increase average order value: Encourage customers to add more items to their cart by offering discounts for bundles or multiple purchases.
- Clear out inventory: Promote slower-moving products by offering special discounts.
- Boost sales of specific products: Highlight new or less popular items by including them in discounted bundles.
- Increase customer engagement: Create a sense of urgency and excitement with limited-time offers.
- How it Works: Go to WooCommerce > Coupons in your WordPress dashboard. Create a new coupon and set the discount type (percentage or fixed cart discount), the discount amount, and any necessary conditions (minimum spend, specific products, etc.).
- Example: A 10% discount on orders over $50. Customers automatically get the discount when their cart total exceeds this threshold.
- Limitations: This method is less flexible for complex, product-specific discounts or bundles.
- Bulk Discounts: Offer discounts based on the quantity of a single product purchased.
- Product Bundles: Create discounted packages of multiple products.
- Tiered Pricing: Offer different prices based on the quantity purchased.
- Conditional Discounts: Apply discounts based on specific product combinations in the cart.
Imagine a coffee shop offering a discount on a second pastry with the purchase of a coffee. That’s a discount add-on in action! It encourages customers to buy more than they initially planned.
Methods to Display WooCommerce Discount Add-ons
There are several ways to implement discount add-ons in WooCommerce. We’ll explore the most common:
1. Using WooCommerce’s Built-in Discount Rules
WooCommerce offers powerful built-in features for creating discounts. This is perfect for simple percentage or fixed amount discounts based on cart totals or specific product quantities.
2. Employing WooCommerce Extensions
For more advanced discount structures, consider using a WooCommerce extension. Several plugins offer sophisticated functionality, including:
Example: A plugin like “YITH WooCommerce Advanced Bundles” allows you to create bundles with customizable discounts, displaying them clearly on the product pages and cart.
3. Custom Code (for Advanced Users)
If you’re comfortable with PHP, you can customize WooCommerce’s functionality to create highly specific discount rules. This offers maximum flexibility but requires coding knowledge.
Example (Illustrative – Requires Adaptation): This snippet (not a complete solution, just an illustration) might add a discount to a specific product if another product is also in the cart:
add_action( 'woocommerce_before_calculate_totals', 'add_conditional_discount', 10, 1 );
function add_conditional_discount( $cart ) {
if ( is_admin() && ! defined( 'DOING_AJAX' ) ) return;
$product_id_1 = 123; // Product ID 1
$product_id_2 = 456; // Product ID 2
$discount_amount = 5; // Discount amount
if ( $cart->has_product( $product_id_1 ) && $cart->has_product( $product_id_2 ) ) {
foreach ( $cart->get_cart() as $cart_item ) {
if ( $cart_item[‘product_id’] == $product_id_2 ) {
$cart_item[‘data’]->set_price( $cart_item[‘data’]->get_price() – $discount_amount );
}
}
}
}
Warning: Modifying core WooCommerce files directly is not recommended. Always use child themes and plugins for customizations.
Displaying the Discounts Effectively
Regardless of your chosen method, ensure your discounts are clearly visible:
- Product Pages: Display the discount percentage or price difference prominently.
- Cart Page: Show a summary of all applied discounts.
- Checkout Page: Reaffirm the discounts before the customer completes the purchase.
Clear communication is key! Ambiguity can lead to customer confusion and frustration.
Conclusion
Displaying discount add-ons effectively can significantly boost your WooCommerce store’s sales. Choose the method that best suits your technical skills and desired level of complexity. Remember to clearly communicate the discounts to your customers for a positive shopping experience.
