# How to Display Best-Selling Products in WooCommerce: A Beginner’s Guide
WooCommerce makes selling online easy, but showcasing your best-selling products effectively can significantly boost sales. This guide will walk you through several methods, from simple plugins to custom code, ensuring you highlight your most popular items and encourage more purchases.
Why Showcase Best Sellers?
Before diving into the *how*, let’s understand the *why*. Highlighting bestsellers leverages social proof – a powerful psychological principle. When customers see that others are buying a particular product, it builds trust and increases the likelihood of them making a purchase themselves. Think of it like this: a crowded restaurant is generally perceived as better than an empty one. The same applies to your online store.
Method 1: Using a Dedicated WooCommerce Plugin
The easiest way to display your bestsellers is by using a plugin. Many free and paid options are available, offering various features and customization options. Popular choices include:
- WooCommerce Best Selling Products: This free plugin is a simple and effective solution. It allows you to add a widget displaying your best sellers, easily customizable in terms of the number of products shown and the title.
- Product Carousel for WooCommerce: This paid plugin (often with a free version) enables you to create visually appealing carousels of your bestsellers, enhancing the presentation and user experience. Carousels are particularly engaging, especially on mobile devices.
Example: Imagine you sell handmade jewelry. A carousel showcasing your top 3 best-selling necklaces will immediately grab the shopper’s attention and might lead to impulse buys.
Method 2: Using WooCommerce’s Built-in Functionality (with a little code)
While WooCommerce doesn’t have a direct “bestsellers” widget out of the box, you can achieve this using a simple code snippet. This method requires some basic understanding of WordPress and PHP, but it’s still relatively straightforward.
Adding a Bestsellers Widget using a Code Snippet
You can add the following code snippet to your theme’s `functions.php` file or a custom plugin. Always back up your files before adding code.
'product', 'posts_per_page' => 3, // Display the top 3 bestsellers 'meta_key' => 'total_sales', 'orderby' => 'meta_value_num', 'order' => 'DESC' ); $bestsellers = new WP_Query($args); if ($bestsellers->have_posts()) : ?>
This code creates a widget displaying the top 3 products based on `total_sales` meta-key. You’ll likely need to install a plugin to track total sales accurately if your theme doesn’t already have this functionality. Remember to adjust the `posts_per_page` value to control the number of displayed products. You’ll also need to adjust CSS for styling.
Understanding the Code
- `meta_key` and `orderby` parameters are crucial; they specify that we’re sorting by the `total_sales` meta-key in descending order.
- `the_post_thumbnail()` displays the product image.
- `the_permalink()` and `the_title()` provide links and titles for each product.
Method 3: Manually Creating a Section on Your Homepage
The most customized approach involves manually creating a section on your homepage dedicated to bestsellers. This requires using page builders like Elementor or Beaver Builder (or directly editing your theme’s template files if you’re comfortable with that). You can then use shortcodes or widgets to display the products. This offers the greatest flexibility in terms of design and placement.
Remember: Regularly update your bestsellers section to reflect current sales trends to maintain its relevance and effectiveness.
By implementing one of these methods, you can effectively showcase your best-selling WooCommerce products, driving more sales and improving your overall store performance. Choose the method that best suits your technical skills and desired level of customization.
