# How to Change Price on a WooCommerce Product: A Complete Guide
WooCommerce is a powerful e-commerce Discover insights on How To Change The Text In Woocommerce Search platform, but Check out this post: How Do I Import My Email List To Woocommerce even experienced users sometimes need a refresher on basic tasks. This guide will walk you through several ways to change the price of a product in WooCommerce, from the simplest method to more advanced techniques for bulk updates. Whether you need to adjust a single product’s price or alter the pricing across many items, we’ve got you covered.
Method 1: Changing the Price Through the Product Edit Page (Single Product)
This is the most straightforward method for adjusting the price of an individual product.
- Navigate to your Products: In your WordPress admin dashboard, go to Products > All products.
- Select the Product: Find the product you want to update and click on its title.
- Edit the Price: On the product edit page, you’ll find the “Regular price” and “Sale price” fields under the “General” tab. Enter the new price(s) in the appropriate field. Remember to save your changes.
- Important Considerations:
- Sale Price: If you’re using a sale price, remember to set both a sale price and a sale end date. Otherwise, the sale price will remain indefinitely.
- Tax: Ensure your pricing reflects Check out this post: How To Send Email Woocommerce the correct tax settings for your region.
- Access Bulk Edit: Go to Products > All products. Select the checkbox next to each product you want to modify. Click the “Edit” button above the product list.
- Choose “Price”: In the bulk edit screen, select “Price” from the dropdown menu to change the regular price. You can also select “Sale Price“.
- Enter the New Price: Enter the new price in the provided field.
- Update: Click the “Update” button.
Method 2: Using WooCommerce Bulk Edit (Multiple Products)
Need to adjust the price of multiple products at Learn more about How To Add Quantity Field To Woocommerce Shop Page once? WooCommerce’s bulk edit feature is your friend.
Method 3: Using a WooCommerce Plugin for Advanced Pricing (Multiple Products with Complex Logic)
For more complex price adjustments, such as applying different prices based on categories, attributes, or customer roles, a plugin is the best approach. Many plugins offer advanced pricing options. Research and choose one that suits your needs. Be sure to read reviews before installing any plugin.
Method 4: Direct Database Modification (Advanced Users Only – Proceed with Caution!)
This method involves directly manipulating your database. It’s extremely risky and should only be attempted by experienced users familiar with SQL and database management. A single mistake can severely damage your website. Always back up your database before proceeding.
This typically involves updating the `postmeta` table using a query like this (replace `your_new_price` and `your_product_id` with the correct values):
UPDATE wp_postmeta SET meta_value = 'your_new_price' WHERE meta_key = '_regular_price' AND post_id = your_product_id;
Remember to replace `wp_` with your WordPress database table prefix if it’s different. You’ll need to adapt this query for sale prices and potentially other price-related Learn more about How To Add A Shop Manager Woocommerce meta keys.
Conclusion
Changing product prices in WooCommerce is a simple process for individual items. For bulk updates, WooCommerce’s built-in bulk editing functionality is efficient. For very complex scenarios, consider using a dedicated plugin or – only if you are extremely comfortable – directly modifying your database. Remember to always back up your website before making any database changes. Choose the method that best suits your needs and skill level. Always double-check your pricing after making any changes.
