How to Show Sale Price in WooCommerce: A Beginner’s Guide
WooCommerce is a fantastic platform for building an online store, and one of the most effective ways to attract customers is by showcasing sale prices. Highlighting discounts encourages shoppers to make a purchase, creating a sense of urgency and value. This guide will walk you through various methods to display sale prices effectively in your WooCommerce store, even if you’re a complete beginner.
Why is Showing Sale Prices Important?
Imagine walking into a physical store. What catches your eye first? Often, it’s the bright red “SALE” stickers. This visual cue instantly communicates the opportunity to save money, making you more likely to browse and potentially buy. The same principle applies online.
- Attract Attention: Sale prices are a magnet for shoppers.
- Create Urgency: Seeing a limited-time discount encourages quicker decisions.
- Increase Sales: Lower prices, even temporarily, can significantly boost sales volume.
- Improve Conversions: A clear discount motivates customers to complete their purchase.
- Regular price: $25.00
- Sale price: $19.99
- Changing the color of the sale price text.
- Modifying the sale badge text (e.g., “Sale!”, “Discount!”, or a percentage).
- Adjusting the position of the sale badge on product images.
Method 1: The Default WooCommerce Setup (Simple!)
The easiest way to display sale prices is by using WooCommerce’s built-in features. No coding required!
1. Edit a Product: Go to your WordPress dashboard and navigate to Products > All Products. Select the product you want to put on sale and click “Edit.”
2. General Tab: In the “Product data” section (typically located below the main text editor), make sure you’re on the “General” tab.
3. Set the Sale Price: You’ll see two price fields: “Regular price” and “Sale price.” Enter the original price in the “Regular price” field. Then, enter the discounted price in the “Sale price” field.
4. Schedule the Sale (Optional): Click the “Schedule” link next to the “Sale price” field. This allows you to specify a start and end date for the sale. This is fantastic for running promotions like “Black Friday Sale” or “End of Season Clearance.” If you leave it blank, the sale price will remain active until you remove it manually.
5. Update the Product: Click the “Update” button at the top right of the page.
Example: Let’s say you’re selling a t-shirt.
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When a customer views this product on your store, they will see both prices, typically with the regular price struck through and the sale price displayed prominently, often in a different color (defined by your theme’s CSS).
Method 2: Using a WooCommerce Theme’s Built-in Options
Many premium WooCommerce themes come with built-in options to customize how sale prices are displayed. These options might include:
How to Find These Options:
1. Appearance > Customize: In your WordPress dashboard, go to Appearance > Customize.
2. Look for WooCommerce Settings: Within the Customizer, look for sections related to WooCommerce, Product Catalog, or Shop. The exact location will depend on your theme.
3. Explore the Options: Carefully browse the available settings. You might find options related to price display, sale badges, and product layouts.
Real-life example: The “Astra” theme has a dedicated WooCommerce section in the Customizer where you can adjust the appearance of sale badges. The “OceanWP” theme allows you to customize Discover insights on How To Increase Product Image Size In Woocommerce WordPress the colors used for sale prices.
Method 3: Customizing Sale Price Display with Code (For More Advanced Users)
If you want complete control over how sale prices are displayed, you can use custom code snippets in your `functions.php` file or a custom plugin. Learn more about How To Change Sizes Woocommerce From Small To Large Caution: Modifying the `functions.php` file can break your website if done incorrectly. It’s always recommended to use a child theme or a code snippets plugin.
Example 1: Changing the Sale Price HTML Structure
This code snippet modifies the default sale price display HTML. It adds a “You Save:” message and calculates the discount amount.
add_filter( 'woocommerce_get_price_html', 'custom_sale_price_html', 10, 2 ); function custom_sale_price_html( $price, $product ) {
if ( $product->is_on_sale() ) {
$regular_price = wc_get_price_to_display( $product, array( ‘price’ => $product->get_regular_price() ) );
$sale_price = wc_get_price_to_display( $product, array( ‘price’ => $product->get_sale_price() ) );
$discount = Discover insights on How To Edit Add To Cart Button Woocommerce round( ( ( $regular_price – $sale_price ) / $regular_price ) * 100 );
$price = ‘‘ . wc_price( $regular_price ) . ‘ ‘ . wc_price( $sale_price ) . ‘ You Save: ‘ . $discount . ‘%‘;
}
return $price;
}
Explanation:
- `add_filter( ‘woocommerce_get_price_html’, ‘custom_sale_price_html’, 10, 2 );`: This line tells WordPress to use the `custom_sale_price_html` function to modify the HTML of the price display.
- `$product->is_on_sale()`: Checks if the product is on sale.
- `wc_get_price_to_display()`: Gets the price correctly formatted for display.
- The code calculates the discount percentage.
- The code then constructs the new HTML, including the “You Save:” message and the discount percentage.
- Remember to add some CSS to `style.css` for styling the `.you-save` class.
Example 2: Change the text of Sale Badge
This code snippet will change the text of the sale badge from ‘Sale!’ to ‘Discount!’
add_filter('woocommerce_sale_flash', 'change_sale_badge_text'); function change_sale_badge_text($text) { return 'Discount!'; }
Explanation:
- `add_filter(‘woocommerce_sale_flash’, ‘change_sale_badge_text’);`: This line tells WordPress to use the `change_sale_badge_text` function to modify the HTML of the sale flash.
- `return ‘Discount!‘;`: This line replace the content of the sale badge with the text “Discount!”.
Important Considerations When Using Code:
- Backup Your Website: Before making any changes to Check out this post: How To Manage Shipping For Online Store Woocommerce your `functions.php` file, create a full backup of your website.
- Use a Child Theme: Avoid directly editing your parent theme’s `functions.php` file. Use a child theme to ensure your changes are not overwritten when you update your theme.
- Use a Code Snippets Plugin: Plugins like “Code Snippets” allow you to add and manage code snippets without directly editing your theme files.
- Test Thoroughly: After adding any code, thoroughly test your website to ensure everything is working correctly.
Troubleshooting Sale Price Display Issues
Sometimes, you might encounter issues where sale prices aren’t displayed correctly. Here are some common troubleshooting steps:
- Cache Issues: Clear your website’s cache (using a caching plugin) and your browser’s cache. Cached versions of your pages might be showing the old prices.
- Conflicting Plugins: Deactivate all plugins except WooCommerce and see if the sale price displays correctly. If it does, reactivate your plugins one by one to identify the culprit.
- Theme Compatibility: Ensure your theme is fully compatible with WooCommerce. Some themes may have custom code that interferes with the default sale price display. Try switching to a default WordPress theme like “Twenty Twenty-Three” to see if the issue persists.
- Currency Settings: Double-check your currency settings in WooCommerce (WooCommerce > Settings > General). Incorrect currency settings can sometimes cause price display problems.
- Product Variations: If you’re using product variations, make sure you’ve set the sale prices correctly for each variation.
Conclusion
Showing sale prices effectively is crucial for driving sales in your WooCommerce store. Whether you use the simple built-in options, your theme’s customization features, or custom code snippets, make sure your sale prices are clearly visible and visually appealing. By following these steps, you can attract more customers and boost your online business’s success.
