How to Showcase Amazing Deals: Displaying Discounted Products in WooCommerce
Introduction:
In the competitive e-commerce landscape, highlighting discounted products is crucial for attracting customers and boosting sales. Shoppers are always on the lookout for a good deal, and effectively showcasing these discounts can significantly impact your conversion rates. WooCommerce, being a powerful and flexible e-commerce platform, offers several ways to display discounted products prominently on your store. This article will guide you through various methods, from utilizing built-in features to employing custom code snippets, to ensure your best offers catch the eyes of your potential buyers. We’ll cover everything from simple price displays to eye-catching badges and dedicated discount sections, allowing you to maximize the visibility and impact of your promotions.
Methods to Display Discounted Products in WooCommerce
There are multiple approaches to effectively showcase discounted products in your WooCommerce store. Let’s explore some of the most common and effective strategies:
1. Leverage WooCommerce’s Built-in Sale Flash Badge
WooCommerce automatically adds a “Sale!” badge to products that have a sale price defined. This is the most straightforward way to indicate a discount.
* How it works: When you set a “Sale Price” for a product in the WooCommerce product editor, the platform automatically displays a “Sale!” badge (usually in the corner of the product image) on product pages and shop pages.
* Customization: While the default badge is functional, it might not align with your brand aesthetic. You can customize the text and styling of the “Sale!” badge using CSS.
Here’s an example of how to change the text and background color of the sale badge using CSS. You can add this code in your theme’s `style.css` file or using a custom CSS plugin.
.woocommerce span.onsale {
background-color: #FF0000; /* Red background */
color: #FFFFFF; /* White text */
font-weight: bold;
padding: 5px 10px;
text-transform: uppercase;
}
2. Show the Original and Discounted Prices
Displaying both the original price and the discounted price side-by-side clearly illustrates the savings and entices customers. WooCommerce handles this automatically when a sale price is set. Make sure the difference between the regular and sale price is easily distinguishable.
* Configuration: No specific configuration is required. WooCommerce handles this display automatically as part of the default theme setup.
* Enhancement: You can further emphasize the discount by highlighting the sale price with a different color or font size using CSS:
.woocommerce div.product p.price del {
color: #777; /* Gray color for original price */
}
.woocommerce div.product p.price ins {
color: #FF0000; /* Red color for sale price */
text-decoration: none; /* Remove underline */
font-weight: bold;
}
3. Create a Dedicated “Sale” or “Deals” Category/Page
Organize your discounted products into a separate category or page. This provides a centralized location for shoppers specifically seeking deals.
* Implementation:
- Create a new category called “Sale” or “Deals” in WooCommerce > Products > Categories.
- Add discounted products to this category when setting their sale price.
- Create a dedicated page (e.g., “Deals”) and use a WooCommerce shortcode like `[products category=”sale”]` to display the products from the “Sale” category on that page.
* Benefits: Makes it easy for customers to find all discounted items in one place.
4. Use a Percentage Discount Badge
Instead of just showing a “Sale!” badge, display the actual percentage discount to give customers a clearer understanding of the savings. This requires custom coding or a plugin.
* Implementation (Plugin): Search for “WooCommerce Percentage Discount Badge” plugins. Many free and premium options are available that provide this functionality.
* Implementation (Custom Code): Here’s a basic example of how you can add a percentage discount badge using a custom function in your theme’s `functions.php` file (or a code snippets plugin):
add_filter( 'woocommerce_sale_flash', 'add_percentage_to_sale_badge', 20, 3 );
function add_percentage_to_sale_badge( $html, $post, $product ) {
if ( $product->is_type('variable')){
$percentages = array();
foreach ( $product->get_children() as $child_id ) {
$variation = wc_get_product( $child_id );
$price = $variation->get_regular_price();
$sale = $variation->get_sale_price();
if ( $sale != $price ){
$percentages[] = round( ( ( $price – $sale ) / $price ) * 100 );
}
}
$percentage = max($percentages) . ‘%’;
} else {
$regular_price = $product->get_regular_price();
$sale_price = $product->get_sale_price();
if ( empty( $sale_price ) || empty( $regular_price ) ) {
return $html; // Ensure values are set
}
$percentage = round( ( ( $regular_price – $sale_price ) / $regular_price ) * 100 ) . ‘%’;
}
return ‘‘ . esc_html__( ‘Sale ‘, ‘woocommerce’ ) . $percentage . ‘‘;
}
5. Implement WooCommerce Plugins for Enhanced Discount Display
Several WooCommerce plugins are designed to manage and display discounts in sophisticated ways.
* Examples:
- Discount Rules for WooCommerce: Offers advanced discount rules and displays to encourage purchases.
- WooCommerce Dynamic Pricing & Discounts: Allows for creating various dynamic pricing rules, including bulk discounts and special offers.
* Benefits: These plugins provide more control over discount application, display, and reporting.
6. Show Sale Price Range for Variable Products
For variable products, displaying the price range reflecting the sale prices of the variations can be highly effective. WooCommerce often handles this automatically, showing the lowest sale price. Verify this is happening correctly in your theme. If not, code customization will be necessary to properly display sale price ranges on variable products.
Tips for Maximizing the Impact of Discounted Products
* Use High-Quality Images: Make sure your product images are crisp and attractive.
* Write Compelling Product Descriptions: Highlight the benefits of the discounted product.
* Create Urgency: Use phrases like “Limited Time Offer” or “While Supplies Last” to encourage immediate purchases.
* Promote on Social Media: Share your discounted products on social media platforms to reach a wider audience.
* Consider Email Marketing: Send targeted emails to your subscribers announcing your latest deals.
* Mobile Optimization: Ensure the display of discounted products is optimized for mobile devices.
Conclusion:
Effectively showcasing discounted products is essential for driving sales and customer engagement in your WooCommerce store. By implementing the techniques outlined in this article, from utilizing the default “Sale!” badge to leveraging custom code snippets and plugins, you can create a visually appealing and informative shopping experience that motivates customers to take advantage of your best offers. Remember to analyze your results and continuously optimize your approach to maximize the impact of your discounts. Experiment with different methods, track your conversion rates, and adapt your strategy based on what works best for your specific audience and product line.
