How To Set Up Sale In Woocommerce

How to Set Up a Sale in WooCommerce: A Step-by-Step Guide

Introduction

Want to boost your WooCommerce store’s sales and attract new customers? Running sales is a proven strategy to drive traffic, clear out inventory, and increase revenue. WooCommerce makes it surprisingly easy to implement various types of sales, from simple product discounts to complex schedule-based promotions. This guide will walk you through the process of setting up sales in WooCommerce, providing you with the knowledge to create compelling offers that will entice your customers to buy. Whether you’re a seasoned WooCommerce pro or just starting out, this article will help you understand the different options available and how to effectively implement them in your store.

Main Part

Setting Up Simple Product Sales

The most basic way to put a product on sale is by using the built-in sale price feature. Here’s how:

1. Navigate to Products: From your WordPress dashboard, go to Products > All Products.

2. Edit the Product: Find the product you want to put on sale and click Edit.

3. Edit Product Data: Scroll down to the Product data meta box. Ensure that “Simple product” is selected in the “Product type” dropdown.

4. General Tab: Click on the General tab. You’ll see two price fields: Regular price and Sale price.

5. Enter the Sale Price: Enter the discounted price in the Sale price field. This should be lower than the regular price.

• Regular price: The original price of the product.
• Sale price: The discounted price the customer will pay during the sale.

6. Schedule the Sale (Optional): Click the Schedule link next to the “Sale price” field. This allows you to set a start and end date for the sale. Choose the desired dates and times using the calendar.

7. Update the Product: Click the Update button in the top right corner to save your changes.

Now, the product will display the sale price on your store, typically with the original price crossed out.

Setting Up Variable Product Sales

Variable products, which come in different sizes, colors, or other variations, require a slightly different approach.

1. Navigate to Products: From your WordPress dashboard, go to Products > All Products.

2. Edit the Product: Find the variable product you want to put on sale and click Edit.

3. Edit Product Data: Scroll down to the Product data meta box. Ensure that “Variable product” is selected in the “Product type” dropdown.

4. Variations Tab: Click on the Variations tab.

5. Set Sale Prices Individually:

• You have two options here:
• Set Prices for Each Variation: Expand each variation (e.g., “Large – Blue”, “Small – Red”) and enter the Regular price and Sale price fields for that specific variation.
• Bulk Edit: Select “Pricing” from the “Add Variation” dropdown and then click “Go”. You can then set a Sale price adjustment across all variations or specific ones. This allows you to reduce the prices by a certain amount or percentage.

6. Update the Product: Click the Update button in the top right corner to save your changes.

When a customer views the product page, they’ll be able to see the sale prices for each variation as they select different options.

Using WooCommerce Coupons for Sales

Coupons offer a flexible way to create sales promotions based on specific conditions.

1. Navigate to Marketing: From your WordPress dashboard, go to Marketing > Coupons.

2. Add New Coupon: Click the Add coupon button.

3. Coupon Code: Enter a unique coupon code (e.g., “SUMMER20”).

4. General Tab: Configure the coupon settings:

• Discount type: Choose the type of discount (e.g., “Percentage discount”, “Fixed cart discount”, “Fixed product discount”).
• Coupon amount: Enter the discount amount.
• Allow free shipping: Check this box to offer free shipping.
• Coupon expiry date: Set an expiry date for the coupon.

5. Usage Restriction Tab: Configure usage restrictions:

• Minimum spend: Set a minimum order amount required to use the coupon.
• Maximum spend: Set a maximum order amount allowed to use the coupon.
• Individual use only: Check this box to prevent the coupon from being combined with other coupons.
• Exclude sale items: Check this box if you don’t want the coupon to apply to products already on sale.
• Products: Specify the products that the coupon applies to.
• Exclude products: Specify the products that the coupon *doesn’t* apply to.
• Product categories: Specify the product categories that the coupon applies to.
• Exclude categories: Specify the product categories that the coupon *doesn’t* apply to.
• Email restrictions: Restrict the coupon to specific email addresses.

6. Usage Limits Tab: Configure usage limits:

• Usage limit per coupon: Set the maximum number of times the coupon can be used.
• Limit usage to X items: Limit the number of individual items to which the coupon can be applied.
• Usage limit per user: Set the maximum number of times a single user can use the coupon.

7. Publish the Coupon: Click the Publish button to activate the coupon.

You’ll need to promote the coupon code to your customers so they can apply it during checkout.

Code example for setting sale prices programmatically

<?php
/**
Sets the sale price for all products in a specific category.
* @param string $category_slug The slug of the category.
@param float $sale_price The sale price to set.
*/
function set_category_sale_price( $category_slug, $sale_price ) {
$args = array(
'post_type'      => 'product',
'posts_per_page' => -1, // Retrieve all products
'tax_query'      => array(
array(
'taxonomy' => 'product_cat',
'field'    => 'slug',
'terms'    => $category_slug,
),
),
);

$products = new WP_Query( $args );

if ( $products->have_posts() ) {

while ( $products->have_posts() ) {

$products->the_post();

$product_id = get_the_ID();

// Update the sale price

update_post_meta( $product_id, ‘_sale_price’, wc_format_decimal( $sale_price ) );

update_post_meta( $product_id, ‘_price’, wc_format_decimal( $sale_price ) ); // Ensure the price is also updated

update_post_meta( $product_id, ‘_sale_price_dates_from’, ” );

update_post_meta( $product_id, ‘_sale_price_dates_to’, ” );

}

wp_reset_postdata();

}

}

// Example usage: set the sale price to $19.99 for all products in the “t-shirts” category

// Place this in your functions.php file or a custom plugin.

// IMPORTANT: This will set the price and it will not expire until manually removed or changed.

//set_category_sale_price( ‘t-shirts’, 19.99 );

?>

Important Considerations:

• Promote Your Sales: Don’t just set up the sale and expect customers to flock in. Use email marketing, social media, and banners on your website to announce your sales.
• Clear Communication: Make it very clear to your customers what’s on sale and for how long.
• Mobile Optimization: Ensure your website is mobile-friendly so customers can easily browse and purchase on their devices.
• A/B Testing: Experiment with different sale prices, discount types, and promotional strategies to see what works best for your audience.
• Monitor Your Sales: Track your sales performance to see how your sales campaigns are performing.

Conclusion

Setting up sales in WooCommerce is a powerful way to increase revenue and attract customers. By understanding the different methods available, from simple product discounts to coupon-based promotions, you can create compelling offers that drive sales. Remember to always communicate clearly with your customers and monitor your results to optimize your sales strategies. Implement the methods discussed above and watch your WooCommerce store thrive! By promoting your sale, you’ll be able to get the attention of all your customers and reach new potential customers.