How to Highlight Your Best Sellers: Setting Popular Products in WooCommerce
Introduction:
In the bustling world of e-commerce, making your products stand out is paramount. WooCommerce, the leading WordPress e-commerce plugin, offers several ways to showcase your most popular items and guide customers towards your best sellers. By strategically highlighting these products, you can boost sales, improve user experience, and increase overall conversion rates. This article will walk you through the different methods available to set and feature popular products within your WooCommerce store.
Main Part:
There are several methods to showcase your most popular products in WooCommerce, each with its own benefits.
1. Leveraging WooCommerce’s Built-in Sorting Options
The simplest way is to use WooCommerce’s inherent sorting capabilities. By default, WooCommerce offers a “Sort by popularity” option, which displays products based on the number of purchases.
- How to Enable/Customize:
- Navigate to Appearance > Customize > WooCommerce > Product Catalog.
- Under the “Default product sorting” dropdown, select “Sort by popularity (sales).”
- Click “Publish” to save your changes.
- How to Set a Featured Product:
- Go to Products > All Products.
- Hover over the product you want to feature and click “Quick Edit.”
- Check the “Featured” box.
- Click “Update.”
- Displaying Featured Products on Your Site: You will need to use the `[products]` shortcode with the `featured=”true”` attribute or utilize a WooCommerce block.
This feature automatically sorts products based on sales volume, making Discover insights on How To Set Up Woocommerce Store On WordPress your best sellers readily visible to customers. This is a great way to expose products to customers that are not as familiar with them or are new to your website.
2. Utilizing “Featured Products”
WooCommerce’s “Featured Product” functionality allows you to designate specific products as “featured” and display them prominently on your site. This method gives you more control over which products are highlighted.
// Example: Displaying 4 featured products in a row echo do_shortcode('[products limit="4" columns="4" visibility="featured" ]');
Alternatively, use the “Featured Product Grid” block or the “Featured Product” block from the WordPress block editor to visually design your featured product section.
3. Creating a “Popular Products” Category
A dedicated “Popular Products” category provides a central hub for your best-selling items.
- How to Create and Assign Products to the Category:
- Go to Products > Categories.
- Create a new category named “Popular Products” (or similar).
- Go to Products > All Products.
- Edit each product you want to include in the “Popular Products” category.
- In the “Categories” box, check the “Popular Products” category.
- Click “Update.”
- Displaying the Category on Your Site:
- Add a “Product Category” block to your desired page and select the “Popular Products” category.
- Use the “Product Categories List” block and customize its settings to highlight the “Popular Products” category.
- Create a custom menu in Appearance > Menus and include the “Popular Products” category in your navigation.
4. Implementing a “Best Sellers” Plugin
Numerous WooCommerce plugins offer advanced features for showcasing popular products, such as:
- Automatic “Best Seller” badges: These visually highlight best-selling products on product pages and category listings.
- Customizable Read more about How To Write Woocommerce Plugin display options: Plugins allow you to control how best sellers are displayed (e.g., grid, slider, list).
- Data-driven recommendations: Some plugins use algorithms to recommend products based on customer browsing history and purchase patterns.
- Popular plugins include: YITH WooCommerce Best Sellers, WooCommerce Bestselling Products, and others available on the WordPress plugin repository. Always review plugin ratings and reviews before installation.
5. Using Product Badges
WooCommerce allows you to add badges to products, which can be used to highlight popular products or products that are on sale. You can add a “Popular” or “Best Seller” badge to your popular products to make them stand out.
6. Consider Location, Location, Location
Where you display your popular products matters. Consider these placement options:
- Homepage: Prominently display a selection of best sellers on your homepage for maximum visibility.
- Sidebar: A sidebar widget featuring popular products can be present on multiple pages.
- Category pages: Include a section highlighting popular products within a specific category.
- Product pages: Suggest related popular products on individual product pages to encourage cross-selling.
Conclusion:
Highlighting popular products in your WooCommerce store is a powerful strategy for driving sales and enhancing customer experience. By utilizing the methods outlined in this article – including WooCommerce’s built-in sorting, featured product functionality, category creation, and the use of dedicated plugins – you can effectively showcase your best sellers and guide customers towards the items they’re most likely to purchase. Remember to analyze your data to identify your true best sellers and experiment with different display methods to optimize your approach. By focusing on your most successful products, you can significantly increase your store’s revenue and solidify its position in the competitive e-commerce landscape.
