How to Set Products on Sale in WooCommerce: A Comprehensive Guide
Introduction
Running sales and offering discounts is a crucial strategy for any WooCommerce store. It can help you boost revenue, clear out old inventory, attract new customers, and reward loyal ones. Thankfully, WooCommerce provides several straightforward methods to put your products on sale. This article will guide you through the process of setting sale prices on individual products and variable products, using scheduling, and even exploring some more advanced techniques to maximize the impact of your promotional offers. Let’s dive in!
Setting Sale Prices in WooCommerce: The Core Process
The fundamental way to put a product on sale in WooCommerce involves adjusting the product’s settings directly within its edit screen. Here’s a step-by-step breakdown:
1. Navigate to Products: Log in to your WordPress admin panel and go to Products > All Products.
2. Edit the Product: Find the product you want to put on sale and click the “Edit” link beneath its title.
3. Locate the “Product Data” Meta Box: This section is usually located below the main content editor. Ensure the “General” tab is selected.
4. Enter the Regular Price: First, make sure the “Regular price” field is filled with the original, non-discounted price of your product. This is essential for the sale price to work correctly.
5. Enter the Sale Price: Now, enter the discounted price in the “Sale price” field. This value must be lower than the “Regular price”.
6. Schedule the Sale (Optional): You can schedule the sale to start and end at specific dates and times. Click the “Schedule” link next to the “Sale price” field. This will open a date picker where you can set the start and end dates. Scheduling is a powerful tool for planned promotions.
7. Update the Product: Finally, click the “Update” button in the top right corner of the screen to save your changes.
### Example Code Snippet (For Programmatic Price Updates)
While the above method is the most common, you might need to update sale prices programmatically for bulk updates or integration with other systems. Here’s a basic example Explore this article on How To Enqueue Woocommerce Assets Js using PHP:
<?php function update_product_sale_price( $product_id, $regular_price, $sale_price, $start_date = '', $end_date = '' ) { $product = wc_get_product( $product_id );
if ( ! $product ) {
return false; // Product doesn’t exist
}
$product->set_regular_price( $regular_price );
$product->set_sale_price( $sale_price );
if ( $start_date && $end_date ) {
$product->set_date_on_sale_from( strtotime( $start_date ) );
$product->set_date_on_sale_to( strtotime( $end_date ) );
} else {
//Clear old schedules, if needed.
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$product->set_date_on_sale_from( ” );
$product->set_date_on_sale_to( ” );
}
$product->save();
return true;
}
// Example usage:
$product_id = 123; // Replace with your product ID
$regular_price = 100;
$sale_price = 75;
$start_date = ‘2024-01-20’; // YYYY-MM-DD format
$end_date = ‘2024-01-27’; // YYYY-MM-DD format
$result = update_product_sale_price( $product_id, $regular_price, $sale_price, $start_date, $end_date );
if ( $result ) {
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echo “Product sale price updated successfully!”;
} else {
echo “Failed to update product sale price.”;
}
?>
### Handling Variable Products
Variable products, which come in different variations (e.g., size, color), require a slightly different approach:
1. Edit the Product: Navigate to the product’s edit screen as described above.
2. Go to the “Variations” Tab: In the “Product data” meta box, switch to the “Variations” tab.
3. Check out this post: How To Format A Woocommerce Csv File Edit Each Variation: You can manage variations individually or use the bulk actions.
- Individual Variation: Click the dropdown arrow next to each variation to expand its Explore this article on How To Connect Ups To Woocommerce settings. You’ll find “Regular price” and “Sale price” fields similar to simple products.
- Bulk Actions: Use the “Add Variation” dropdown at the top of the “Variations” tab, and select “Set regular prices” or “Set sale prices”. This allows you to apply the same price to multiple variations at once. Bulk actions save time and ensure consistency.
4. Set Prices for Each Variation: Enter the regular and sale prices for each variation as needed. Ensure that the sale price is less than the regular price for each variation.
5. Save Changes: Click the “Save changes” button to save the variations’ settings, and then click “Update” on the product edit page.
### Displaying Sale Badges
WooCommerce automatically displays a “Sale!” badge on products that are currently on sale. This visual cue is crucial for attracting customer attention. Make sure your theme supports WooCommerce and correctly displays these badges. If you find the default badge unattractive, you can customize it using CSS or a WooCommerce theme customization plugin.
Conclusion
Setting products on sale in WooCommerce is a simple yet powerful way to drive sales and engage customers. By understanding the core process of adjusting product prices, scheduling sales, and managing variable products, you can create effective promotional campaigns that boost your online store’s performance. Remember to always check that your theme is displaying sale badges correctly to maximize the visibility of your discounted items. By implementing these strategies, you can unlock the full potential of WooCommerce’s built-in sales features and grow your business.
