How to Create a Stunning Splash Page in WooCommerce: A Beginner’s Guide

Learn more about How To Migrate Woocommerce Membership To Roku

Are you looking for a way to make a memorable first impression on your WooCommerce customers? A splash page, also known as a landing page or welcome page, can be the perfect solution! It’s the first page visitors see before entering your main online store, and it can be a powerful tool for:

Announcing sales and promotions
Highlighting new products
Building your email list
Guiding customers to specific areas of your store
Simply adding a touch of branding and personality

In this article, we’ll guide you through the process of setting up a splash page in WooCommerce, even if you’re a complete beginner. We’ll break down the steps and explain the reasoning behind each one, making it easy to understand and implement.

What is a Splash Page and Why Use One?

Think of a splash page like the red carpet entrance to a movie premiere. It’s designed to grab attention and set the tone for what’s to come. Unlike a regular page with navigation menus and product listings, a splash page focuses on a single, compelling message or call to action.

Real-Life Example: Imagine you sell handmade candles. During the holiday season, you might create a splash page with a festive design, featuring a limited-time discount on your “Winter Spice” candle collection. This immediate offer can entice visitors to explore those specific products, increasing your chances of a sale.

Why use one?

Improved Conversions: By focusing on a specific offer or product, you can guide visitors towards making a purchase.
Brand Awareness: Use your splash page to showcase your brand’s unique personality and values.
Email List Building: Offer a discount or freebie in exchange for email sign-ups.
Reduce Bounce Rate: A visually appealing and engaging splash page can encourage visitors to stay on your site longer.

Methods for Setting Up a WooCommerce Splash Page

There are several ways to create a splash page in WooCommerce. We’ll focus on two popular and beginner-friendly methods: using a plugin and using a custom code snippet.

1. Using a WordPress Plugin (Recommended for Beginners)

This is the easiest and most user-friendly option, especially if you’re not comfortable with coding. Many plugins offer drag-and-drop interfaces and pre-designed templates, making it quick to create a beautiful and effective splash page.

Plugin Recommendation: Search for plugins like “Splash Page,” “Coming Soon Page,” or “Maintenance Mode” in the WordPress plugin directory. Many of these plugins can be configured to act as a splash page. “SeedProd” and “UnderConstructionPage” are popular choices with free and paid versions.

How to Set it Up with a Plugin (Example using “SeedProd”):

1. Install and Activate: Go to your WordPress dashboard, navigate to “Plugins” > “Add New,” search for “SeedProd,” install, and activate the plugin.

2. Enable Coming Soon/Maintenance Mode: SeedProd is primarily used for “Coming Soon” or “Maintenance Mode” pages, which function similarly to splash pages. Activate the “Coming Soon” mode in the SeedProd settings.

3. Design Your Splash Page: Click on the “Edit Coming Soon/Maintenance Page” button. This will take you to SeedProd’s visual drag-and-drop builder.

4. Customize:

Choose a Template: Select a pre-designed template as a starting Check out this post: How To Hide Product Image In Woocommerce point.
Add Content: Drag and drop elements like headings, text, images, buttons, and opt-in forms to your page.
Customize Styling: Change colors, fonts, and layouts to match your brand.

5. Configure Settings:

Page Settings: Set your page title and SEO description.
Access Control: Choose who can bypass the splash page (e.g., logged-in administrators).

6. Save and Publish: Once you’re happy with your design, save your changes and publish the splash page.

Reasoning: Plugins simplify the process by providing a visual interface and pre-built functionality. You don’t need to write any code, making it accessible to everyone.

2. Using a Custom Code Snippet (For More Advanced Users)

This method involves adding a code snippet to your theme’s `functions.php` file or using a code snippets plugin. While it offers more flexibility, it requires some basic knowledge of PHP and WordPress template structure.

Important: Always back up your website before making any changes to your theme files! A mistake in `functions.php` can break your site.

Steps:

1. Create a Custom Page Template: Create a new PHP file in your theme directory (e.g., `splash-page.php`). This file will contain the HTML and PHP code for your splash page.

 <?php /* Template Name: Splash Page
 */

get_header(); // Remove this line if you don’t want the header

Welcome to Our Store!

Check out our latest deals and discounts.

<a href="”>Enter Store

<?php

get_footer(); // Remove this line if you don’t want the footer

2. Add the Code Snippet to `functions.php` (or a Code Snippets Plugin): Add the following code to your theme’s `functions.php` file (or use a code snippets plugin). This code will redirect all visitors to your splash page unless they are already on that page.

 function redirect_to_splash_page() { if ( ! is_page( 'splash-page' ) && ! is_user_logged_in() ) { // Replace 'splash-page' with your actual page slug wp_redirect( home_url( '/splash-page/' ) ); // Replace '/splash-page/' with the actual URL of your splash page exit; } } add_action( 'template_redirect', 'redirect_to_splash_page' );

3. Create a WordPress Page: Create a new page Learn more about How To Remove Woocommerce Homepage in your WordPress admin area (e.g., “Splash Page”).

4. Assign the Template: In the “Page Attributes” section of the page editor, select the “Splash Page” template you created earlier.

5. Publish the Page: Publish your splash page.

Reasoning: This method gives you complete control over the design and functionality of your splash page. However, it requires more technical expertise and carries the risk of breaking your site if done incorrectly. Remember to replace the placeholder page slug with your actual slug. Consider using a code snippets plugin to avoid directly editing the theme’s functions.php file for safety reasons.

Optimizing Your WooCommerce Splash Page for SEO

While splash pages are primarily designed for visual appeal and user experience, you should still consider SEO best practices:

Use Relevant Keywords: Incorporate keywords related to your business and products in your splash page content.
Optimize Images: Use optimized images with descriptive alt text.
Mobile-Friendly Design: Ensure your splash page looks great on all devices (responsive design).
Fast Loading Speed: Optimize your images and code to ensure your splash page loads quickly. A slow-loading splash page can frustrate visitors and increase bounce rates.

Conclusion

Creating a splash page in WooCommerce is a fantastic way to enhance your brand, showcase special offers, and improve conversions. By following the steps outlined in this guide, you can create a stunning and effective splash page that welcomes your customers and guides them to the Learn more about How To Use Woocommerce Easy Booking products they’re looking for. Remember to choose the method that best suits your technical skills and comfort level. Good luck!

How To Set A Splash Page In Woocommerce