How To Set A Product As Featured In Woocommerce

How to Set a Product as Featured in WooCommerce: A Beginner’s Guide

So, you’re running a WooCommerce store and want to highlight some of your best products? Fantastic! That’s where the “featured product” designation comes in. Think of it as putting a spotlight on items you really want your customers to notice. It’s like the “staff picks” section in your local bookstore or the “chef’s special” on a restaurant menu. This article will guide you through the process of setting a product as featured in WooCommerce, step-by-step, even if you’re a complete beginner.

Why Feature Products?

Before we dive into the “how,” let’s quickly cover the “why.” Featuring products is a powerful tool for:

• Boosting Sales: Drawing attention to key items increases their visibility, leading to more clicks and, ultimately, more sales. Imagine you’re selling t-shirts. Featuring your newest design or a best-selling graphic can drive sales significantly.
• Highlighting New Arrivals: Introducing a new product line? Feature them prominently so visitors immediately know what’s new and exciting. Think of a technology store featuring the latest smartphone.
• Promoting Specials or Discounts: Got a limited-time offer? Feature the discounted product to maximize its impact. A shoe store might feature sneakers that are 20% off for the weekend.
• Showcasing High-Margin Items: Feature products that offer you a higher profit margin.
• Improving Customer Experience: Guiding customers towards popular or trending products can improve their shopping experience and help them discover items they might otherwise miss.

Step-by-Step Guide to Featuring Products in WooCommerce

Here’s how to set those featured products:

1. Accessing Your Products List:

• Log in to your WordPress dashboard.
• In the left-hand menu, navigate to Products > All Products. This will show you a list of all your current products.

2. Finding the Product You Want to Feature:

• Browse through your product list until you find the product you want to spotlight. You can use the search bar at the top of the page if you know the product’s name.

3. Setting the “Featured” Status (Quick Edit Method):

This is the easiest and quickest way!

• Hover your mouse over the product you want to feature.
• You’ll see several options appear underneath the product title, including “Edit,” “Quick Edit,” “Trash,” “View.”
• Click “Quick Edit.”
• In the “Quick Edit” panel that appears, find the checkbox labeled “Featured.”
• Check the “Featured” box.
• Click the “Update” button.

That’s it! The product is now marked as featured.

4. Setting the “Featured” Status (Full Edit Method):

Alternatively, you can set the “Featured” status when editing the product in full.

• Click on “Edit” option under the product you want to feature (instead of “Quick Edit” in the step above).
• Scroll down the page to find the “Product Data” box.
• Click on the “Inventory” tab within the “Product Data” box.
• Towards the right side of the Inventory tab, you will see a check box called “Featured”
• Check the “Featured” box
• Scroll to the top or bottom of the page and click the “Update” button.

5. Displaying Featured Products on Your Site:

Now that you’ve marked your products as featured, you need to display them on your website! WooCommerce offers a few ways to do this:

• WooCommerce Shortcodes: Use the `
  ` shortcode. You can add this shortcode to any page or post. This is perhaps the easiest option for many.

For example, to display 4 featured products in a grid, you would use:

• WooCommerce Blocks (Gutenberg Editor): If you’re using the Gutenberg editor (WordPress’s default block editor), you can search for the “Featured Product” or “Featured Category” block and insert it into your page. This gives you more visual control over how the products are displayed.
• WooCommerce Widgets: Some themes and plugins offer WooCommerce widgets that specifically display featured products. Check your theme’s documentation or explore the available widgets under Appearance > Widgets.
• Custom Theme Development (Advanced): If you’re comfortable with code, you can customize your theme to display featured products in a specific way. This is the most flexible option but requires technical expertise.

Example: Using the `

` Shortcode

Let’s say you want to display your featured products on your homepage. Here’s how:

1. Go to Pages > All Pages in your WordPress dashboard.

2. Edit your homepage.

3. Add a new block (click the “+” icon).

4. Search for “Shortcode” and add a shortcode block.

5. In the shortcode block, paste the following code: `

` (This will display 6 featured products in 3 columns).

6. Update your page.

Now, when you view your homepage, you should see your featured products displayed nicely!

Troubleshooting

• Products Not Showing Up? Double-check that you’ve correctly set the “Featured” status for the products you want to display. Also, ensure that the shortcode, block, or widget you’re using is configured correctly to display featured products.
• Design Issues? The appearance of your featured products section depends on your theme and any customizations you’ve made. If you’re not happy with the design, you may need to adjust your theme’s CSS or use a page builder plugin.
• Caching Issues? If you’re using a caching plugin, clear your cache after making changes to your featured products to ensure the updated content is displayed correctly.

Conclusion

Setting a product as featured in WooCommerce is a simple yet powerful way to highlight key items and drive sales. By following these steps, even beginners can effectively showcase their best products and improve their customer’s shopping experience. Experiment with different display options (shortcodes, blocks, widgets) to find the best way to present your featured products and watch your sales grow! Remember to always analyze your results and adapt your featured product strategy accordingly. Good luck!