How To See What Sold On Woocommerce

How to See What Sold on WooCommerce: A Comprehensive Guide

Introduction

Running an online store with WooCommerce is exciting, but truly understanding its success hinges on your ability to track sales. Knowing what’s selling well, which products are lagging behind, and overall sales trends is crucial for making informed business decisions. This article provides a step-by-step guide to effectively monitor your WooCommerce sales data and gain valuable insights into your product performance. We will cover the most common and efficient ways to view your sales data, empowering you to optimize your inventory, marketing strategies, and ultimately, your profits.

Main Part: Unveiling Your WooCommerce Sales Data

WooCommerce offers several built-in methods for viewing your sales data, along with the option of leveraging plugins for more in-depth analytics. Here’s a breakdown of the primary ways to see what sold on your WooCommerce store:

1. The WooCommerce Orders Page

The most basic and readily available method is through the WooCommerce Orders page. This is your central hub for managing and tracking all your orders.

• Accessing the Orders Page: Log in to your WordPress dashboard and navigate to WooCommerce > Orders.
• Understanding the Order Table: This page displays a table of all your orders, providing key information at a glance:
• Order ID: A unique identifier for each order.
• Billing Name: The customer’s name associated with the order.
• Date: The date and time the order was placed.
• Status: The current status of the order (e.g., Processing, Completed, On Hold).
• Total: The total amount of the order.
• Actions: Quick actions you can take, such as viewing the order details, marking it as complete, etc.
• Filtering and Searching: Utilize the filter and search options at the top of the page to narrow down your results. You can filter by:
• Order Status: See only orders with a specific status.
• Date: View orders placed within a specific time range.
• Search Bar: Search for orders by customer name, order ID, or product name (depending on your setup).
• Viewing Order Details: Click on an order ID or “View” button in the Actions column to see the detailed order information. This includes:
• Products Purchased: A list of all products included in the order, along with quantities.
• Order Totals: Breakdown of subtotal, shipping costs, taxes, and total amount.
• Customer Information: Billing and shipping addresses, email address, and phone number (if provided).

While the Orders page is great for a quick overview and managing individual orders, it’s not ideal for comprehensive sales analysis. For that, we move on to the Reports section.

2. The WooCommerce Reports Section

WooCommerce provides built-in reports that offer valuable insights into your sales performance.

• Accessing the Reports: Navigate to WooCommerce > Reports.
• Overview Report: This is the default report and presents a visual summary of your sales data over a chosen period. You can filter by:
• Date Range: Choose from pre-defined ranges (e.g., Last 7 days, This Month, Last Year) or select a custom date range.
• Sales Metrics: The Overview report displays:
• Gross Sales: Total revenue generated from sales.
• Net Sales: Gross sales minus refunds and discounts.
• Orders: The total number of orders placed.
• Average Order Value: Net sales divided by the number of orders.
• Sales by Date Report: This report shows your sales performance over time. It displays a graph and a table of daily or monthly sales figures.
• Sales by Product Report: This is key for seeing what’s selling best! This report lists all your products and their sales figures within the selected date range. It displays:
• Product Name: The name of the product.
• Net Sales: Total revenue generated by that product.
• Orders: The number of times that product was included in an order.
• Items Sold: The total quantity of that product sold.
• Sales by Category Report: Similar to the product report, but grouped by product category. Helpful for identifying which categories are performing best.
• Coupons Report: Shows the usage and value of coupons used in your store.
• Customers Report: Provides information about your customer base, including new customer acquisition and customer order totals.

While the built-in reports are useful, they have limitations in terms of customization and advanced analytics.

3. Using WooCommerce Extensions for Advanced Reporting

For more granular control and in-depth sales analysis, consider using WooCommerce reporting extensions. Several plugins offer advanced features, such as:

• Custom Report Generation: Create reports based on specific criteria (e.g., sales by product attribute, sales by customer location).
• Real-Time Dashboards: Monitor key performance indicators (KPIs) in real-time.
• Integration with Google Analytics: Track sales data within Google Analytics for a more comprehensive view of your website traffic and conversions.

Some popular WooCommerce reporting extensions include:

• Metorik: A powerful reporting platform specifically designed for WooCommerce.
• Advanced WooCommerce Reporting: Offers a range of advanced reporting options directly within your WordPress dashboard.
• Google Analytics Enhanced Ecommerce: Allows you to track detailed e-commerce data in Google Analytics.

// Example (Conceptual) of how a reporting plugin might fetch data
$args = array(
'post_type'   => 'shop_order',
'date_query' => array(
array(
'after'     => '2023-01-01',
'before'    => '2023-12-31',
'inclusive' => true,
),
),
'posts_per_page' => -1 // Get all orders
);

$orders = new WP_Query( $args );

if ( $orders->have_posts() ) {

while ( $orders->have_posts() ) {

$orders->the_post();

$order = wc_get_order( get_the_ID() );

$items = $order->get_items();

foreach ( $items as $item_id => $item ) {

$product_name = $item->get_name();

$quantity = $item->get_quantity();

// Process and aggregate sales data here…

}

}

wp_reset_postdata();

}

4. Exporting Data for Analysis

WooCommerce allows you to export your order data in CSV format. This allows you to analyze the data in spreadsheet programs like Excel or Google Sheets, or import it into other analytics tools.

• Export Orders: Navigate to WooCommerce > Orders, and then click the “Export” button at the top of the page.
• Customize Export: You can choose which columns to include in the export and filter the data by date range and order status.

Conclusion

Effectively monitoring your WooCommerce sales is essential for making data-driven decisions and optimizing your online store. Start with the built-in Orders page and Reports section to get a basic understanding of your sales data. For more in-depth analysis, consider using WooCommerce reporting extensions or exporting your data for external analysis. By consistently tracking and analyzing your sales, you can identify trends, optimize your product offerings, and ultimately drive more revenue for your business. Remember to regularly review your reports and adjust your strategies based on the insights you gain. Good luck!