How To See How Many People View Woocommerce Page

How to See How Many People View Your WooCommerce Pages: A Beginner’s Guide

Want to know how popular your WooCommerce products are? Understanding how many people visit your product pages, shop page, or even the cart page is crucial for making informed decisions about your online store. Are people landing on your product, but not adding to cart? Is your shop page attracting a lot of clicks but people quickly leave? These are important things to understand. This article breaks down how you can track WooCommerce page views, even if you’re a complete beginner. We’ll ditch the jargon and focus on practical steps you can implement today.

Why is this important? Imagine you’re running a bakery. You’d want to know which pastries are selling well and which are just sitting there, right? Tracking page views is like that for your online store. It lets you:

• Identify popular products: Highlight your best-sellers and invest in more inventory.
• Spot underperforming products: Figure out why a product isn’t selling well. Maybe the description needs work, or the price is too high.
• Improve your website design: If people are dropping off at a specific page, you can analyze why and make improvements. Maybe the checkout process is too complicated.
• Optimize marketing campaigns: See which marketing efforts are driving the most traffic to your product pages. If your Facebook ad for your “Chocolate Chip Cookies” isn’t driving visits to the cookie product page, it’s time to rethink your strategy.

Method 1: Google Analytics – Your Go-To Tracking Tool

Google Analytics is a free and powerful tool that provides insights into your website traffic. If you haven’t already, installing Google Analytics is the first step to understanding your WooCommerce store’s performance.

1. Set Up Google Analytics: If you don’t have an account, create one at [analytics.google.com](https://analytics.google.com/). Follow the instructions to add your website and get a tracking code.

2. Install the Google Analytics Tracking Code: There are several ways to do this in WooCommerce:

• Using a Plugin (Recommended): Plugins like “GA Google Analytics” or “MonsterInsights” make it super easy. Install and activate the plugin, then paste your Google Analytics tracking code (often called a “measurement ID”) into the plugin settings. These plugins often have WooCommerce specific tracking options you can enable.
• Adding the Code Manually: You can directly add the tracking code to your theme’s `header.php` file. This is only recommended if you are comfortable editing code. Be sure to make a backup of your theme before making any changes!

window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag(‘config’, ‘YOUR_TRACKING_ID’);

Replace `YOUR_TRACKING_ID` with your actual Google Analytics tracking ID.

3. View WooCommerce Page Views in Google Analytics:

• Go to your Google Analytics account.
• Navigate to Reports > Engagement > Pages & Screens.
• Here, you’ll see a list of your website pages and their corresponding page views. You can filter this to specifically look at your WooCommerce product pages (which typically have URLs like `/product/product-name/`) or your shop page (`/shop/`).
• Important: Ensure that you have set up proper goal tracking and enhanced e-commerce tracking in Google Analytics to get the most useful WooCommerce data. This will track things like add-to-carts, checkout initiation, and purchases.
• Example: If you have a “Red Velvet Cake” product page and see a high number of page views but few purchases, you might need to improve the product’s photos or description, or offer a discount.

Method 2: Using WordPress Plugins for Page View Tracking

If you prefer a simpler solution within your WordPress dashboard, several plugins can track page views.

1. Install a Page View Counter Plugin: Search for plugins like “Post Views Counter” or “WP-PostViews” in the WordPress plugin directory.

2. Configure the Plugin: Most plugins have settings where you can specify which post types to track (make sure “product” is selected for WooCommerce products). You can often exclude certain users from being tracked (like admins).

3. View Page Views: These plugins usually add a column in your WordPress admin area (e.g., in the “Products” page) showing the number of views for each product. Some plugins offer more detailed reports.

• Reasoning: This method offers convenience because you can quickly see page views directly in your WordPress admin area. However, the data is usually less comprehensive compared to Google Analytics.
• Example: You notice your “Chocolate Chip Cookies” product has significantly fewer views than your “Brownies”. This is the first indication that you might need to market the cookies more aggressively, or improve the product page.

Method 3: WooCommerce Reports (Limited)

WooCommerce has some built-in reporting features, but they don’t directly show page views in the same way as Google Analytics or dedicated page view plugins.

1. Access WooCommerce Reports: Go to WooCommerce > Reports in your WordPress admin.

2. Explore Orders, Customers, and Stock Reports: While you won’t find direct page view numbers here, you can see which products are being ordered most frequently, which can indirectly indicate popularity.

3. Product Sales Report: You can view sales for each product. High sales volume usually correlates with high page views, but this is only indirect.

• Reasoning: WooCommerce reports primarily focus on sales and revenue. They don’t provide the specific “page view” metric, so they are not ideal for detailed traffic analysis.

Choosing the Right Method

• For comprehensive analytics and insights: Google Analytics is the best choice. It offers a wealth of data beyond just page views and allows you to track customer behavior.
• For a quick overview within WordPress: A page view counter plugin is a good option. It’s simple to set up and provides a convenient way to see view counts in your admin area.
• For sales-focused insights: WooCommerce reports can help you understand which products are driving revenue, but don’t provide a full picture of page views.

Final Thoughts

Tracking page views is an essential part of running a successful WooCommerce store. By understanding which pages are attracting the most attention, you can optimize your website, improve your marketing, and ultimately boost your sales. Start with Google Analytics for the most comprehensive solution, and consider adding a page view plugin for quick and easy access to view counts directly in your WordPress admin. Good luck!