How To Add Brands In Woocommerce

How to Add Brands in WooCommerce: A Beginner’s Guide

Want to make your WooCommerce store even better and easier for customers to navigate? Adding brands is a fantastic way to do just that! Think of it like this: you walk into a grocery store looking for “Heinz” ketchup, not just *any* ketchup. Brands help customers find exactly what they want. This guide will walk you through how to add brands in WooCommerce step-by-step, even if you’re a complete newbie.

Why Add Brands to Your WooCommerce Store?

Before we dive into the “how,” let’s cover the “why.” Adding brands offers several benefits:

Improved User Experience: Customers can easily filter products by their favorite brands, leading to a faster and more satisfying shopping experience. Imagine a customer looking specifically for “Nike” shoes. With brands enabled, they can filter and find exactly what they need.
Enhanced Navigation: Brands act as another way to organize your products, making it easier for customers to browse and discover new items. Think of it like having an extra set of shelves, each dedicated to a specific brand.
Better SEO: Brands can improve your search engine optimization (SEO). Search engines like Google consider relevant keywords, and brand names are often key search terms. By associating your products with specific brands, you increase your chances of ranking higher in search results.
Increased Sales: A better user experience, improved navigation, and enhanced SEO all contribute to increased sales. When customers can easily find what they want, they’re more likely to buy.
Professional Look: Properly displaying brands adds a layer of professionalism to your online store, building trust with your customers. It shows you’re organized and care about the details.

Adding Brands in WooCommerce: The Simplest Method (Using a Plugin)

The easiest and most common way to add brands to WooCommerce is by using a plugin. There are several excellent options available, both free and paid. For this guide, we’ll use the popular and free plugin, “Perfect Brands for WooCommerce.”

Why a plugin? Because it simplifies the entire process! It handles all the technical aspects, allowing you to focus on adding and managing your brands.

Here’s how to use the Perfect Brands for WooCommerce plugin:

1. Install and Activate the Plugin:

Go to your WordPress dashboard.
Navigate to Plugins > Add New.
Search for “Perfect Brands for WooCommerce.”
Click Install Now and then Activate.

2. Adding Your Brands:

Once activated, you’ll see a new menu item in your WordPress dashboard called Brands.
Click on Brands > Add New.
You’ll see a form similar to adding categories or tags.
Name: Enter the name of the brand (e.g., “Nike,” “Adidas,” “Samsung”).
Slug: The plugin will automatically generate a slug, but you can customize it if you prefer (e.g., “nike,” “adidas,” “samsung”).
Description: Add a brief description of the brand (optional but recommended for SEO).
Featured Image: Upload the brand’s logo. This is crucial for visual appeal and recognition.
Click Add New Brand.

3. Assigning Brands to Products:

Go to Products > All Products.
Edit the product you want to assign a brand to.
In the product editing screen, you’ll find a Brands box (usually in the sidebar, similar to categories and tags).
Select the brand from the list.
Click Update to save the changes.

4. Displaying Brands on Your Store:

Using Widgets: The “Perfect Brands” plugin usually provides a widget that you can add to your sidebar or footer. Go to Appearance > Widgets and drag the “Brands” widget to your desired location.
Using Shortcodes: The plugin may also provide a shortcode you can use to display brands on specific pages. Refer to the plugin’s documentation for the shortcode and how to use it.

Managing Your Brands

Once you’ve added your brands, it’s important to manage them effectively:

Regularly Update Brand Information: Keep the brand descriptions and logos up-to-date.
Ensure Consistent Branding: Use consistent naming conventions and logo sizes across your store.
Monitor Brand Performance: Track which brands are most popular and adjust your marketing efforts accordingly.

Other WooCommerce Brand Plugins

While “Perfect Brands for WooCommerce” is a great starting point, here are a few other popular options you might consider:

WooCommerce Brands: (Official WooCommerce extension
Paid) A premium option with advanced features.
YITH WooCommerce Brands Add-On: (Freemium
Free with Paid Upgrade) Another popular choice with a good balance of features.

Troubleshooting Common Issues

Brands Not Showing Up: Ensure you’ve assigned brands to your products and that you’ve added the brand widget or shortcode to your store.
Logo Issues: Make sure your brand logos are the correct size and format.
Plugin Conflicts: If you’re experiencing issues, try deactivating other plugins to see if there’s a conflict.

Conclusion

Adding brands to your WooCommerce store is a simple yet powerful way to improve the user experience, enhance navigation, and boost your SEO. By following these steps, you can easily add and manage brands, making it easier for customers to find exactly what they’re looking for. Remember, a well-organized and user-friendly store leads to happier customers and increased sales! So, take action today and add brands to your WooCommerce store!