How To Add A Discount Code To Woocommerce

How to Add a Discount Code to WooCommerce: A Step-by-Step Guide

Introduction:

WooCommerce is a powerful platform for building and managing online stores. A key strategy to boost sales and attract new customers is offering discounts. Discount codes, also known as coupons, are a popular and effective way to incentivize purchases. This article will guide you through the process of how to add a discount code to WooCommerce, helping you create compelling offers for your customers.

Main Part:

Adding discount codes to your WooCommerce store is straightforward. Here’s a detailed, step-by-step guide:

1. Access the Coupons Section

• Log in to your WordPress admin dashboard.
• Navigate to WooCommerce > Coupons.

2. Create a New Coupon

• Click the “Add Coupon” button at the top of the page. This will open the coupon creation screen.

3. Configure the Coupon Code and Description

• Coupon Code: Enter the desired code in the “Coupon code” field. You can either create your own (e.g., SPRING20) or click the “Generate coupon code” button to have WooCommerce create a random one for you. Make it memorable and relevant to the promotion.
• Description (Optional): Provide a brief description of the coupon in the “Description” field. This is for your Discover insights on How To Add Categories In Woocommerce internal use and won’t be visible to customers.

4. Set the Discount Type

• In the “Coupon data” meta box, go to the “General” tab.
• Choose the Discount Type from the dropdown menu:
• Percentage discount: Offers a percentage off the total cart value (e.g., 10% off).
• Fixed cart discount: Offers a fixed amount off the total cart value (e.g., $20 off).
• Fixed product discount: Offers a fixed amount off specific products (e.g., $5 off a specific t-shirt).

5. Define the Coupon Amount

• Enter the “Coupon amount” based on the discount type you selected. For example, if you chose “Percentage discount” and want to offer 10% off, enter “10”.

6. Configure Usage Restrictions

• Go to the “Usage Restriction” tab in the “Coupon data” meta box. Here, you can set various restrictions:
• Minimum spend: The minimum order amount required for the coupon to be valid.
• Maximum spend: The maximum order amount that can benefit from the coupon.
• Individual use only: Check this box if the coupon cannot be used in conjunction with other coupons.
• Exclude sale items: Check this box if the coupon should not apply to products already on sale.
• Products: Choose specific products that the coupon applies to.
• Exclude products: Choose specific products that the coupon *does not* apply to.
• Product categories: Choose product categories that the coupon applies to.
• Exclude categories: Choose product categories that the coupon *does not* apply to.
• Allowed emails: Restrict the coupon to specific email addresses.

7. Set Usage Limits

• Go to the “Usage Limits” tab in the “Coupon data” meta box. Here, you can define how many times the coupon can be used:
• Usage limit per coupon: The total number of times the coupon can be used across all customers.
• Limit usage to X items: The maximum number of individual items the coupon can apply to.
• Usage limit per user: The number of times each individual customer can use the coupon.

8. Publish the Coupon

• Once you’ve configured all the settings, click the “Publish” button to activate the coupon.

Example Scenario:

Let’s say you want to create a coupon code “WELCOME15” that gives new customers 15% off their first order with no minimum spend and can only be used once per customer.

• Create a coupon code “WELCOME15”.
• Set Discount Type to “Percentage discount”.
• Set Coupon amount to “15”.
• Go to Usage Limits and set “Usage limit per user” to “1”.

Conclusion:

Adding discount codes to WooCommerce is a simple yet powerful marketing tool. By following these steps, you can easily create and manage coupons to attract new customers, reward loyal ones, and boost your online store’s sales. Remember to strategically plan your coupon campaigns and clearly communicate the terms and conditions to your customers to ensure a positive shopping experience. Experiment with different discount types and restrictions to find what works best for your business.